Retail Market Trends

RSS

Here, we’ve collected a sample of recent reports and surveys that offer some degree of insight into specific industry segments, and could potentially provide direction and inspiration as you move through stages of product development.

It's increasingly difficult to place new food and beverage products into clearly delineated categories. Product developers are blurring the lines between meals and snacks, health and indulgence, and traditional protein and plant-based foods. 

Today’s Millennials are shifting more toward moderation and they’re prioritizing high-quality, tasty foods and beverages in place of excessive alcohol consumption. In the beverage sector, Innova Market Insights has seen big brands adapt their marketing of light drinks toward the more mainstream consumer—with the focus on worry-free enjoyment. This has resulted in an increase in drinks with a low alcohol content. 

"Clean label"—despite lacking a legal or commonly accepted definition—is a wake-up call to the food industry to re-examine ingredients, formulations, and processing for contemporary consumers who are increasingly mindful of their food and beverage choices.

Spanning the universal themes of preservation, automation, aesthetics, sustainability, and trust, these trends provide a full view of next year’s global packaging industry.

Consumers are embracing prepared foods and retailers couldn't be happier. Supermarkets embracing prepared foods are experiencing significant growth.

Millennials have now surpassed Boomers in numbers but Boomers remain a large population and their behaviors still have a significant influence on the marketplace.