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High Margins for Quality Snacks

Three in four Americans are willing to pay extra for snacks with high quality ingredients
July 27, 2016
Further evidence of their desire for healthful foods, half (50%) of consumers say healthier snacks would motivate them to buy more from specialty snack shops.
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Meal Kits: Mostly Hype

Buzz about meal kit delivery services may be greater than adoption at this point
July 26, 2016
Trial of meal kits is still relatively low with 3% of the US adult population (18 and older) trying a meal kit delivery service within the last year.
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Media Habits of Millennials Study

The “Media Habits of Millennials” study investigated whether social media and influencer marketing have eclipsed the impact of traditional editorial coverage
July 26, 2016
The “What Matters to Millennials” study set out to unpack the marketing buzzword “authenticity” and to learn what creates an authentic brand according to millennials.
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Millennials Speak Out! A Live Consumer Panel with Menu Matters

The Prepared Foods New Products Conference is the food & beverage industry’s premier event for gaining valuable insights into global new product introductions
July 25, 2016
Webster is a regular speaker at top industry events, has contributed to major media outlets, and is a collegiate guest instructor on the topic of market research.
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How to Win and Lead Market Change

The Prepared Foods New Products Conference is the food & beverage industry’s premier event for gaining valuable insights into global new product introductions
July 20, 2016
Lenny will take a look at winning in-market examples of innovation and discuss how presidents and VPs of R&D/Innovation can differentiate themselves and lead change in new directions.
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Food and Beverage Industry Trends

Foodmix Reveals Brand Affinity Research

Foodmix Marketing Communications CEO reveals groundbreaking research at United Fresh Produce Innovation Show
July 19, 2016
Foodmix conducted market research to identify and understand US consumers’ evolving relationships with their favorite food brands.
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Conceive & Conquer! Create Disruptive Products, Companies

The Prepared Foods New Products Conference is the food & beverage industry’s premier event for gaining valuable insights into global new product introductions
July 17, 2016
Born to a lauded Sonoma wine family, Jon Sebastiani grew up working in—and surrounded by—the aura of wine, food and hospitality.
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Mamma Chia Organic Chia & Greens

Consumers Crave Superfoods

Mintel Global New Products Database (GNPD) reveals that between 2011 and 2015, there was a 202% increase globally in the number of new food and drink products launched containing the terms “superfood,” “superfruit” or “supergrain.”
July 13, 2016

Superfoods are frequently marketed as the answer to consumers’ health woes and now new research from Mintel highlights the popularity of these nutrient packed foods.


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