Colorings

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Unique color applications in confections are also popular today, such as the use of saturated pastels, and combining multiple colors and textures in a single format. Developers face several hurdles when formulating with natural colors in confections, and color manufacturers and suppliers are constantly innovating to develop more effective and stable natural colors.

ADM’s interactive booth (4.C10) will feature sensorial stations that allow for a deeper dive into the company’s technical expertise and vast library of ingredients, spanning health and wellness solutions, flavors and colors, culinary offerings and more.

GNT, the global supplier of plant-based EXBERRY® colors, explored how today’s consumers see color in the world of food and drink and beyond. The research revealed a powerful new trend shaped by Generation Z’s desire to embrace joy and creativity while staying true to core values.

ADM has identified four key trend spaces capturing consumers’ desire for optimism, surprise and discovery, as well as wellness (both for themselves and the environment).

GNT has secured U.S. Food and Drug Administration (FDA) approval for use of spirulina extract in beverages. This will help beverage formulators achieve vibrant blue shades and maintain clean labels.

Colouring Foods Hibiscus, the latest addition from Mane Kancor, is a FSSAI (Food Safety and Standards Authority of India) label-friendly, approved coloring ingredient that does not carry an INS number. 

Sun Chemical introduces SUNFOODS™Natural Colorants, a product line available in the Americas, Europe, Middle East, and Africa. SUNFOODS natural colors can match a wide array of industry standard and custom colors that can be applied to a variety of food and beverage products.

EXBERRY® by GNT has created a new portfolio of Non-GMO Project Verified colors that eliminates the need for manufacturers to secure independent non-GMO approval.

When food color innovation turned decisively toward nature for its sources of desirable pigments, food color technologists worked overtime to develop cost-effective, clean-label colors. Some shades proved an extra challenge, with stability and fixing being major trouble spots. Red colors figured largely in that task.

When it comes to formulating sweet and salty snacks, a huge challenge is that of matching the vibrancy, versatility, and stability of synthetic food colorants. “The sensitivity of natural compounds to various stressors within the system causes them to be difficult to depend on and use effectively,” explains Ryan Erwin, food chemist and Innovation Manager for Fresca Foods, Inc.