Sugar Reduction

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Unreal Snacks introduced Peanut Butter Drops exclusively at Whole Foods Markets nationwide. The new product taps into growing consumer interest in peanut butter flavors with a nostalgic sweet-and-salty profile, real ingredients and reduced sugar, offering product developers insight into how brands are reimagining familiar treats for health-conscious consumers.

Heartland Food Products Group signed an agreement to acquire the Americas business of Whole Earth Brands, adding several established sweetener brands to its portfolio. The move strengthens Heartland’s position in sugar reduction and alternative sweeteners while expanding its capabilities across retail, foodservice and ingredient solutions.

Jif introduced Simply Unsweetened Creamy Peanut Butter Spread made with peanuts, salt and palm oil. The product delivers 8g of plant-based protein per serving and reflects growing demand for simplified ingredient lists.

Protein beverage company DON’T QUIT has rebranded as SkyPop following early traction for its protein soda across major retailers. The brand aims to expand the modern soda category by pairing classic soda flavors with 10g of whey protein, zero sugar and 45 calories per can.

V8 Energy Zero Sugar launches in three fruit-forward flavors with about the same caffeine as a cup of coffee. The line responds to sustained consumer interest in no-sugar energy drinks while broadening everyday usage occasions.

DripDrop Hydration is expanding its portfolio with Zero Sugar Plus, a clean-label electrolyte drink mix designed for daily hydration and recovery. The new formula delivers three times the electrolytes of leading sports drinks with zero sugar and no artificial sweeteners.

Leveraging its wide-ranging portfolio of ingredients derived from natural sources paired with science-backed health and wellness solutions, ADM will highlight how brands can effectively reformulate to fulfill the needs of consumers today.

Magic Spoon is broadening its modern breakfast portfolio with protein-packed pastries and a marshmallow cereal inspired by classic favorites. The launches reinforce protein’s role in driving breakfast innovation while meeting on-the-go lifestyles.

The $26M investment in Erlanger – the company's flagship flavors facility in the United States – will help customers meet these consumer expectations by increasing the capacity, delivery, supply and consistency of ADM's naturally derived color and flavor solutions.

New findings from IFIC show most Americans continue to monitor how much sugar they consume, even during the holiday season. The data highlight increased label use and product selection strategies, alongside ongoing gaps in understanding added sugars guidance.