Product of the Day

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Unique Snacks is rolling out a refreshed brand identity designed to modernize its shelf presence and support future portfolio growth. The update aims to align the brand’s visual system with its ingredient simplicity and premium positioning within the better-for-you snack category.

KIND is introducing its first protein granola and expanding its Protein Max bar line as part of a broader January 2026 rollout. The launches reflect continued momentum behind high-protein, low–added sugar products built on familiar formats and whole-food ingredients.

Honey Bunches of Oats is expanding its cereal portfolio with a protein-forward offering designed to support everyday wellness. The launch reflects how legacy brands are adapting core products to meet sustained demand for added protein at breakfast.

Developed with Fire Brands, AIRHEADS Soda translates the brand’s playful candy DNA into a ready-to-drink format. The launch highlights how confectionery brands are leveraging licensing to tap new consumption occasions and retail channels.

SNAX-Sational Brands and Chiquita are launching a new line of plantain chips that highlight Ecuadorian sourcing, rapid farm-to-bag processing and simple ingredients. Available in five flavors starting January 2026, the clean-label lineup taps growing consumer demand for global, better-for-you snacking options.

Skrewball Whiskey is relaunching its festive Peanut Butter Whiskey Eggnog, a holiday-ready blend of cream, cinnamon, vanilla and the brand’s signature profile. The 29.5-proof offering is now available nationwide in 750ml bottles.

McKee Foods is introducing a twin-wrapped Strawberry Shortcake Roll designed for convenient snacking across dayparts. The updated format delivers nostalgia, portability and renewed excitement for a long-standing Little Debbie staple.

Eat Happy Kitchen’s full spice blend lineup is now on shelves at all 28 Gelson’s Markets, marking continued growth for the clean-label brand. The expansion follows new national placements and recent category additions, including pasta sauces and Cheese Bites.

Ben & Jerry’s is expanding into handheld treats with a lineup of five new ice cream bars hitting freezers in January 2026. A single-serve Cookie Dough bar will follow in convenience stores next spring.

Reese’s Puffs is expanding beyond its classic milk chocolate profile with a richer Dark Chocolate cereal made with Hershey’s cocoa and real Reese’s Peanut Butter. The launch includes a collectible “Reese’s After Dark” box experience, filled with neon artwork and Easter eggs as the new flavor hits shelves nationwide.