Michelob ULTRA Zero Lime delivers a 0.0% ABV beer with 39 calories and real lime flavor for consumers seeking lighter options. The new SKU builds on strong momentum for the ULTRA family and rolls out nationwide in early 2026.
Nutri-Grain introduced Nutri-Grain Crunchy, a new bar line designed to deliver more whole grains and fiber with a crisp, mess-free bite. The launch reflects the brand’s continued refresh as consumers seek simple, approachable ways to close everyday nutrition gaps.
Dave’s Killer Bread refreshed its better-for-you lineup with new organic breakfast bars and expanded snacking options. The updates span protein bars, snack bars and savory snack bites aimed at health-minded consumers.
Monster Energy adds a strawberry shot to its original formula, delivering a subtly sweet twist on the classic energy drink. The new SKU rolls out nationwide in full-calorie and Zero Sugar options following a high-profile Supercross debut.
Catalina Snacks has introduced two new protein cereal flavors inspired by classic bakery favorites. The Strawberry Strudel and Apple Turnover varieties aim to deliver comfort-food appeal with real ingredients and protein-forward formulations for wellness-focused consumers.
siggi’s is expanding its seasonal skyr program with Tropical Yuzu, featuring the fast-rising citrus ingredient blended into a high-protein yogurt base. The launch reflects how brands are using limited-time flavors to test emerging ingredients while maintaining clean labels and familiar formats.
Mondelēz International’s Ritz brand is extending its cracker portfolio with Drizzled Minis, a bite-sized format combining sweet coatings with classic Ritz flavor. The launch reflects continued interest in indulgent, multi-textural snacks designed for portability and everyday snacking occasions.
Cleveland Kitchen is introducing a fully prepared, ready-to-eat coleslaw positioned in the produce aisle, offering a vinaigrette-based alternative to traditional mayo-forward options. The launch highlights continued interest in fermented, gut-friendly foods delivered in convenient, everyday formats.
Granarolo is expanding into snacking with Cheese Crisps made from 100% aged Italian cheese in a portable, protein-forward format. The launch targets growing demand for clean-label, high-protein snacks that combine functionality with authentic sourcing.
South Korea–based The Honest Farmer is entering the US market with Wellinus, an export-only brand focused on clean-label grain snacks. The launch highlights growing demand for low-calorie, gluten-free and additive-free snack options in North America.