Candy

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Mars is launching M&M’s POP’d Caramel, its first freeze-dried candy, with a crisp, airy texture and familiar caramel taste. The product will roll out online in November and hit retailers nationwide in January 2026.

NERDS is expanding its candy legacy with Juicy Gummy Clusters — double the size, packed with crunch, and filled with a juicy strawberry center. The launch also ushers in two limited-edition football season flavors: Cherry Lemonade Blitz and Berry Punch Rush.

Seasonal launches and brand collaborations bring new flavors and formats to the candy aisle, from PB&J M&M’S to Oreo Reese’s Cookies.

From protein bars to ice cream, new launches spotlight chocolate flavors, brand collaborations and innovative formats across snacks and desserts.

Sour Patch Kids continues to bring excitement to the candy aisle with the latest Strips innovation, striking a balance of sour and sweet in an iconic, beloved format. 

Available in mango and banana flavors, Peels feature a peelable outer layer and a soft, squishy center, mimicking the fun of peeling real fruit.

Available in a 5.8oz pack, each pack is a remix of five bold Skittles flavors—Mango, Watermelon, Strawberry, Raspberry, and Lemon—now coated in a tangy chili layer that adds a spicy twist.

The products maintain the original flavor profiles of each brand but replace the chewy or hard textures with a light, crunchy bite created through freeze-drying. 

TikTok videos of BUB's unique chewy-meets-marshmallow texture and playful oval and skull shapes generated billions of views, sparking demand among US candy lovers. 

The collaboration unites two brands known for their willingness to push creative boundaries and deliver unexpected flavor experiences, aligning with Gen Z's appetite for authentic, adventurous products.