Better for You

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Prepared Foods takes a look at new better-for-you drinks and supplements introduced in September 2018.

Koia's Fruit Infusions are made with wholesome ingredients that consumers can see and recognize to provide a clean, low-sugar protein option.

The new line of functional beverages and supplements are infused with Active Hemp Extract and will be available to consumers in up to 2,400 natural specialty store locations within the United States.

SunCran Naturelle combines Taiyo’s Sunfiber soluble guar fiber with Fruit d’Or’s Cran Naturelle cranberry juice powder. It is a turnkey solution for those looking for prebiotic fiber benefits combined with cranberry juice benefits—without the added sugar. 

Overweight and obesity rates might be leveling off, but as more nations become more developed, waist expansion is spreading worldwide. In fact, the global girth rate appears to be untouched by an equally epidemic and persistent obsession with diets—diets of all kinds and of all claims.

Made with clean ingredients (grown by organic standards, sustainable farming practices and low environmental footprint) and free of all synthetic or processed ingredients, Hälsa (Swedish for health) is said to be America's first Oatgurt.

Driving interest in curcumin is a rapidly growing consumer awareness of its multiple health benefits. Joint health claims are the fastest growing in food and beverage launches tracked with curcumin as an ingredient (CAGR 2013-2017 +82%). Sport recovery and immune health claims are also growing quickly, with +51% and +48% CAGRs (2013-2017) respectively.

Addressing that trend is FrieslandCampina’s new Micelate™ Prestige, a premium quality, cold-processed, native micellar casein isolate, derived from high quality milk.

The functional shots category is doing well in the market, generating a triple-digit, 219.7% increase in year-over-year sales, according to SPINS’ data.

Available in select retailers and online, the 16-ounce bottles have a suggested retail price of $3.