Better for You

RSS

Formulating for energy and recovery meets two of the important needs for sports enthusiasts as well as for the casual exerciser.

New functional drinks and supplements introduced to the Better For You segment in June 2018.

UCAN is a popular energy source for runners and endurance athletes to fuel their training including professional runner Meb Keflezighi, the only marathoner in history to win the Boston Marathon, the New York City Marathon, and an Olympic Medal. In recent years, the product's popularity has expanded to a broader set of top professional and collegiate sports teams, thought leaders in fitness and performance, low carb enthusiasts, and weekend warriors seeking a steady, long-lasting energy source without sugar, caffeine, or stimulants.

With a nutrient breakdown of 100 calories, 18 grams of protein and only 5 grams of naturally occurring sugar in each bottle, Pillars is all natural, non-GMO, and contains no added sugar and nothing artificial. It’s a favorite among athletes, families, and busy people who want to eat healthy but need convenience.  

The new flavor will be available at select retailers in Los Angeles and New York, as well as online via Health-Ade's e-commerce platform — the first for any kombucha brand. The platform recently introduced Destini, a tool that allows customers to easily locate specific Health-Ade flavors in stores. In July, the flavor will be available at Whole Foods, as well as other retailers and grocers nationwide.

FODMAPs (Fermentable Oligo-saccharides, Disaccharides, Mono-saccharides and Polyols) are a group of dietary sugars that are poorly absorbed in the small intestine. They are known to cause gas-related pain, intestinal distention and constipation and/or diarrhea in people suffering from functional gastrointestinal disorders (FGIDs) and irritable bowel syndrome (IBS). Low FODMAP foods and ingredients help to reduce these symptoms. 

“Nutrients of concern” are nutrients that are typically either over-consumed or under-consumed, based on the Recommended Dietary Allowance (RDA), which provides either the minimum level or the maximum level of consumption required to prevent detrimental effects on health.

Bioenergy Life Science, Inc. (BLS) welcomed this news today (May 31) in a published result of the EFSA evaluation of its core ingredient D-Ribose. (EFSA Journal 2018;16(5):5265). EFSA concludes that D-Ribose is safe for the general population including children and that this relates to a value of 36 mg/kg/day, which for a 70Kg adult is equivalent to a daily dosage of 2.5g, which is a strong dose for efficacy.

Connected to and helping to drive this interest in the digestive tract is the expanding consumer awareness that having a healthy gut means more than just being regular. The science uncovering the connections between digestive health and both immunity and mental health/well-being has created a generation of tuned-in consumers as well. According to the aforementioned Google analytics, interest in “anxiety and gut health” rose 200%, suggesting that individuals have a growing curiosity about how gut health affects the brain.

WinCo Foods currently has over 17,000 employees and operates throughout Washington, Idaho, Nevada, California, Oregon, Utah, Arizona, Texas and Oklahoma. This partnership will provide a great opportunity by widening distribution coverage in the USA to promote the science based oral rehydration products.