Treatment with tripotassium citrate (TPC) leads to significant increases in bone mineral density (BMD) and improvement of bone microarchitecture in healthy elderly people.
It is not surprising that, in 2011, “milk and other dairy drinks” was the leading market category for global product launches with a bone/joint health positioning, due to the calcium content in milk.
Fiber fortification has become a real force in the functional foods space, as it is generally accepted that many consumers are not getting enough in their diets on a daily basis.
“Energy and/or Sports Perfor-mance” is an area of health which has seen a wide range of innovative, new product introductions recently, with some products straddling middle ground to satisfy several consumer needs.