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Enlightened, an innovator and fastest-growing brand in the ice cream and frozen dessert category, introduced Fruit Infusions, functional frozen fruit bars.

The idea of “calm” resonates with consumers of products for cardiovascular wellness, research has shown. Lycored surveyed 505 men and women in the US and the UK All were over the age of 50, the age group most likely to purchase supplements for cardiovascular wellness.

GRAS status is the standard set by the United States Food and Drug Administration (USFDA) for the acceptance of food and beverage ingredients.

Containing just 10 calories and 2g of sugar, the powder sticks also are vegan, Non-GMO, soy-free, and gluten-free. 

Inspired to create something unique and extraordinary, this start-up’s vision stems from passion to bring a heart healthy beverages to the masses.

HyVIDA contains three ingredients (carbonated water, magnesium, and added hydrogen gas), no calories, no sugars, no sweeteners and no caffeine, and is available in three varieties: Pure, Organic Raspberry, and Organic Lemon Lime.

Lightly sweetened with stevia, each drink features LivTru’s proprietary Curcumin Complex, plus Kucha Tea Extract - a uniquely anti-inflammatory Chinese herb - and Theanine, the same heart-healthy amino acid found in a variety of mushrooms and natural teas.

MATI Energy is available in three new zero calorie flavors: Raspberry Mint, Lemon Ginger and Grapefruit.

Whole Food Drinks contain a balance of proteins, fats, carbohydrates, vitamins, minerals and antioxidants.

The new ready-to-blend frozen smoothie cups are available at Target stores nationwide for $3.99.