Sports & Energy

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GoodSport Nutrition, a Chicago-based start-up, aims to shake up the sports drink landscape with innovation. The company launched GoodSport™, a natural sports drink made from milk, and delivers hydration backed by science in a thirst-quenching beverage.

Electrolit, a premium hydration beverage made from pharmaceutical quality grade ingredients, launched its Zero line in response to growing consumer demand for lower calorie, lower sugar functional beverages. Electrolit Zero will ship across the US in three flavors: Berry Blast, Lemon Breeze and Fruit Punch Splash.

BRÈINFÚEL (Breinfuel) evolved from coffees, energy drinks, and nootropics to help the brain respond with focus, alertness, and productivity.

Inspired by the needs of elite Mount Everest climbers, Adrian Ballinger and Cory Richards, Alpine Start worked closely with both athletes to help formulate the company's newest line of instant beverages fortified with vitamins, adaptogens and MCTs.

The use of tart cherry products to aid recovery after strenuous exercise is becoming increasingly popular – relied on by college and professional athletes, as well as recreational exercisers.  

The scientifically backed collection, which includes protein powders, an immunity booster and pre- and post-workout formulas, is a line created by and for women. The products provide a holistic solution to help women reach athletic and wellness goals.

Silk® introduced Silk ULTRA – one of the first multi-serve beverages on the market with 20g of complete plant-based protein for muscle maintenance and repair.

Soylent Nutrition, Inc. is kicking off 2021 with the announcement of two new products. Soylent Complete Protein™ and Soylent Complete Energy™ are extensions of Soylent's line of complete nutrition products. The additions to Soylent's lineup are both formulated with complete plant-based protein.

Laird Superfood, creator of assorted plant-based superfood products, announced the expansion of its product line with the launch of Boost Coffee - a coffee with Vitamin D. Beginning with Laird Superfood's medium roast coffee beans, functional extracts from Red Reishi and Maitake Mushrooms, Vitamin D from Agaricus Mushrooms, and Olive Leaf were added in to create the new Boost Coffee blend.

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, announced the launch of the B1U™ brand, a new beverage line featuring on-trend functional benefits, simple ingredients, easy-to-understand nutrition, and recyclable packaging.