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Laird Superfood, creator of assorted plant-based superfood products, announced the expansion of its product line with the launch of Boost Coffee - a coffee with Vitamin D. Beginning with Laird Superfood's medium roast coffee beans, functional extracts from Red Reishi and Maitake Mushrooms, Vitamin D from Agaricus Mushrooms, and Olive Leaf were added in to create the new Boost Coffee blend.

Ocean Spray Cranberries, Inc., the agricultural cooperative owned by more than 700 farmer families, announced the launch of the B1U™ brand, a new beverage line featuring on-trend functional benefits, simple ingredients, easy-to-understand nutrition, and recyclable packaging.

Lubrizol Life Science Health (LLS Health) launches ASTAGILE™ microcapsules, its new sustainable, organic-certified, astaxanthin (Haematococcus pluvialis), microencapsulated with spirulina. The two ingredients have been uniquely combined in a patent-pending product designed to promote mental agility and support healthy aging for young and senior adults.

Interest in dietary protein intake and the protein content in a range of foods and drinks continues to develop. Consider too that more consumers are aware of different protein sources and their potential benefits.

The professional-grade supplements are for active individuals who are seeking a healthy lifestyle. In addition to the vegan omega-3 Ahiflower oil, the product line features performance products, pre- and post-workout support, a whey protein isolate, collagen + enzymes, and other formulas that focus on other areas of wellness such as brain and joint health.

Elements will launch with four functional and tasty flavors to support consumers through the highs and lows of each day; Vitality, Focus Calm, and Sleep are formulated with powerful doses of adaptogens.

Phenolaeis, supplier of sustainable Palm Fruit Bioactive Complex (PFBc), is now creating functional coffee with added wellness benefits plus a smoother taste and mouthfeel. 

Bodybuilding.com and Hostess Brands, LLC teamed up to bring two special protein powder flavors to the sports nutrition world. Launching under the new brand Remix Nutrition are Hostess Twinkies and Hostess Chocolate CupCakes flavored protein powders.