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Instead of chasing high grams alone, PepsiCo is shifting the protein conversation to timing, format and function. Three upcoming launches aim to meet specific consumer needs with targeted formulations across hydration, performance and morning routines.

Impossible Foods’ plant-based beef and burgers are now NSF Certified for Sport — the first fresh or plant-based foods to receive the designation. The products deliver 19g of complete protein with less fat and no cholesterol, and will appear in NSF’s certified listings and app.

Ingredion has appointed Patrick Kalotis as executive vice president of its global texture and healthful solutions segment, effective Dec. 1, 2025. He will oversee strategy, performance and growth in partnership with innovation and commercial teams.

Strategic moves across the food and beverage sector—from testing and dairy-free innovation to new leadership, market research and manufacturing scale-ups—signal where growth is headed next. Developers, retailers and suppliers now face a market reshaped by wellness trends, shifting consumer trust and rising expectations around functionality and speed.

A massive transfer of buying power is underway, and the next generation of consumers won’t shop—or spend—the way their parents do. Brands that fail to realign now risk losing relevance as millennials, Gen Z and even Gen Alpha gain economic control.

From collagen creamers and carbon-negative ice cream to compostable yogurt cups and A2 ultra-filtered milks, 14 emerging brands have been selected for Real California Milk’s 2025 innovation programs. The cohorts will receive mentorship, funding opportunities and a platform to pitch for up to $100,000 in support.

ROHA Group has acquired Brazil-based Tebracc, a leader in natural color production specializing in annatto. The deal bolsters ROHA’s supply chain resilience and expands its global reach in natural, plant-based color solutions.

Starday, SPINS and Magnum/NotCo are demonstrating how AI is moving beyond trendspotting to hands-on innovation, execution and speed. Product developers who ignore these shifts risk falling behind the brands already using AI to outpace the market.

Marie Wright, one of the flavor industry’s most influential leaders, is stepping away from ADM after guiding more than 1,200 scientists and shaping global innovation strategies. Her next move: consulting, co-founding Mystic Flavours, and expanding her impact through mentorship and industry leadership.

A fresh screwworm case just 70 miles from Texas has pushed the outbreak to its closest point to the US yet—putting cattle, trade and biosecurity on high alert. USDA is escalating its five-pronged response as livestock imports from Mexico remain halted and border surveillance intensifies.