Drinks

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Imbibe's new hands-on masterclass equips product developers with practical tools to identify off-notes, optimize flavor systems and reduce trial-and-error in complex functional beverage formulations.

NutraBio's PROTEIN NOW! combines 21g of protein with zero sugar in a compact shelf-stable shot, reflecting growing demand for convenient, high-protein formats driven by active lifestyles and evolving nutrition trends.

Melting Forest is entering the functional protein category with Glow Up, a sparkling beverage that combines collagen, Reishi mushrooms and beauty-focused ingredients to target the convergence of protein, gut health and wellness.

Laird Superfood introduced Protein Matcha, a line of instant iced matcha latte mixes available in Original, Strawberry and Lavender. Made with milk protein, lion's mane mushroom and electrolytes, the beverages provide 10g of protein per serving and build on the company's expanding dairy-based functional beverage portfolio.

Juice Plus+ introduced Complete Strawberry Nutrition Shake, a plant-based shake mix formulated with a blend of soy, chickpea, rice and pea proteins to deliver all nine essential amino acids. Featuring 14g of protein, 8g of fiber and just 1g of added sugar per serving, the product reflects continued innovation around nutrient-dense, whole food-inspired formulations that support satiety, metabolic health and clean-label positioning.

CocoGoodsCo has launched a prebiotic coconut water featuring 6g of plant-based prebiotic fiber, electrolytes and 2g of added sugar per bottle. The beverage reflects continued demand for functional hydration products that support digestive health while limiting sugar.

OSULLOC is bringing added functionality to the growing matcha category with the launch of Matcha Plus, a line of powdered beverages formulated with ingredients targeting beauty, digestive health and focus. Available in Glow, Gut Ease and Awareness varieties, the products reflect continued consumer demand for convenient beverages that combine wellness benefits with premium tea experiences.

Dr. Brown's has launched Electrolyte Solution, a hydration beverage formulated to help replenish fluids and electrolytes during illness, travel or heat exposure. Made with coconut water, sea salt and four essential electrolytes, the ready-to-drink product is designed for children ages 1 and older while also appealing to family-wide hydration needs.

Om Mushrooms expanded its functional latte lineup with the launch of a Vanilla Chai Latte Blend, available at Whole Foods Market stores nationwide and online. The beverage delivers 2,000mg of organic whole food mushrooms per serving, along with beta-glucans and 35mg of caffeine to support focus, calm and daily wellness.

Muscle Milk has reformulated its ready-to-drink protein shake lineup with ultra-filtered milk and a simplified ingredient list containing half the ingredients of the previous formula. The shakes deliver 26-42g of complete protein per serving and are made without artificial sweeteners, flavors or added colors, reflecting growing demand for cleaner-label protein products.