2024 Food and Beverage Trends

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Global ingredient manufacturer Kemin Industries debuted a new global tagline: Compelled by Curiosity™. The tagline will be used worldwide to help demonstrate Kemin’s innate curiosity as a company and how it compels the organization to innovate, collaborate, and explore endless possibilities.

Several of Innova Market Insights Top 10 Trends for 2024 support continued successes in the snack food industry. Our third 2024 trend, “Prioritizing Prevention,” demonstrates how consumers take action to prevent health concerns and select healthier snacks.

From slicing and dicing and salad prep to churning out coffee, slinging burgers, and making pizzas to serving and delivering, robots are enhancing the dining experience and are emerging in the beauty space. Trendincite LLC releases the Top 5 2024 Trends & Beyond predictions.

Established in 2003 by Prepared Foods, these awards have recognized landmark food and beverage product launches.

Next year promises to bring challenges, with high prices and sagging consumer confidence impacting consumer behavior. Foodservice stakeholders once again need to tap into their reserves of creativity to thrive.

Each year, New York University’s Stern Center for Sustainable Business (CSB) partners with Circana (formerly IRI) to examine consumer purchases of sustainability-marketed consumer packaged goods (CPG). Last March, the partners released their fourth annual report, which summarized 2022 consumer insights and behaviors data.

General Mills offered a preview of half a dozen new cereals set to hit retail shelves in January 2024. The brands set to release new items include Trix, Cheerios, Lucky Charms, Reese’s Puffs, and Nature Valley.

"Maximizing pleasure and minimizing stress, as one Trendspotter put it, encapsulates the panel's picks for 2024," said Denise Purcell, vice president, resource development, for SFA.

As we venture into the culinary landscape of 2024, the food and beverage industry will reflect trends bubbling up from 2023. Even so, Imbibe still expects some transformative changes coming with a new year.

In 2024, expect brands to help consumers live longer, healthier lives; balance their needs for health and pleasure; and unlock new conveniences from technology. Here's a look at each area.