2024 Food and Beverage Trends

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"Though plastic remains the dominant material, it will face stronger headwinds going forward as the green movement stays strong and past efforts to improve the material's image like light-weighting have run their course," Joseph El-Hage, lead analyst, The Freedonia Group.

Throughout the 12-week program, emerging brands get support and connections to help them successfully scale. SKU's tailor-made curriculum covers a breadth of key topics, including operations, channel strategy, innovation, supply chain and fundraising.

The pea protein market size is poised for substantial growth, with an estimated value of $1.7 billion in 2022 and a projected CAGR of 11.9% to reach $2.9 billion by 2027. North America stands at the forefront, holding the largest share in both volume and value during the forecast period.

In an era where innovation is the key to staying competitive, Kellanova's IT team is integrating our existing systems and embracing cutting-edge technologies to enhance our processes, improve customer experiences, and streamline operations. Here are five tech priorities we're doubling down on in 2024.

Last year, New Hope Media and SPINS representatives estimated packaged natural and organic product sales in 2022 hit $111.5 billion in sales, a 7.2% year-over-year increase according to SPINS data. Meanwhile, total related sales—including supplements and functional foods and beverages—were projected to surpass more than $300 billion in 2023.

The event, scheduled for May 23, 2024, will be held at 167 Green Street, bringing together visionary entrepreneurs, savvy investors, and industry leaders at the forefront of technology-driven transformations shaping the food industry's future.

At the top of the trends hierarchy are five macro forces that impact consumer needs and behavior: focus on health, increased cost of living, potential political and global threats, technology transformations, and health of the planet. This last force, health of the planet, inspires consumers to do what they can to manage their impact on the environment. Sustainable packaging is essential to health of the planet because it allows consumers to take action in a tangible way.

The International Food Information Council (IFIC) recently published new consumer research, Public Perceptions of Processed Foods, measuring consumers’ knowledge, attitudes, and beliefs about processed foods.

In this podcast, Scott Dicker, market insights director at SPINS LLC, discusses those natural and organic categories that are doing well (think global flavors, at-home meals) and he shares an inside look at SPINS’ top trends for 2024!