2024 Food and Beverage Trends

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While consumer concerns about food inflation persist, FMI’s newly launched US Grocery Shopper Sentiment Index found that grocery shopper sentiment reached a post-COVID-19 pandemic high in 2023 and continues to remain elevated.

The collaboration's activities will continue to produce educational and guidance materials (e.g., tool development), conduct outreach (e.g., federal panels at events), research, community investments, voluntary programs, technical assistance, policy discussion and public-private partnerships.

Bottled water products compete with other packaged drinks, but not tap water. Most bottled water drinkers consume both tap water and bottled water, packaged conveniently in 3 and 5-gallon for the home and office, or at retail 1 and 2.5 gallon or individual size commonly sold by the case. 

Despite economic constraints, consumers remain loyal to familiar products, emphasizing the need for incentivizing purchases and leveraging integrated marketing strategies to drive engagement.

Together, these trends demonstrate a wide variety of factors that cross consumers’ minds when deciding what they want to buy, and from which brands. To stay relevant in today’s marketplace, brands need to understand these trends and how their influence can impact purchase decisions.

The Future Menus North America Trends 2024 report identifies top menu trends predicted to influence the restaurant industry in the coming years.

“If your company manufactures yogurt or other cultured dairy products—such as frozen yogurt and kefir—and you are interested in using the LAC Seal on your products, IDFA is now making it easier than ever to obtain the seal for use on product packaging and labels, demonstrating to consumers and other customers that your products contain valuable live and active yogurt cultures,” said John Allan, IDFA vice president of regulatory affairs and administrator of the IDFA’s LAC Seal program. “The LAC Seal is the best way to reach consumers with this unique health and wellness attribute.”

Chef Chris Koetke speaks from 43 years of experience as a chef, culinary program instructor and culinary business owner.

Epicurated provides unique and compelling perspectives and consists of four topics released quarterly throughout 2024 including Gen Alpha, Food Service, Sports Nutrition, and Alcohol-inspired. Spotlighting ten flavors per release, these presentations provide insight into consumer behaviors and flavor trends, named thematically. 

As retailers and operators across the country navigate ongoing economic challenges, Coca-Cola Lens makes actionable insights more accessible, magnifying relevant trends to anticipate consumer preferences.