2024 Food and Beverage Trends

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The founder of Justin's and the former CEO of Rudi's and Lily's joined forces last year to reinvent Rudi's Organic Bakery—and give this nearly 50-year-old company the mentality of a start-up! Jane Miller was CEO at Rudi’s from 2008 to 2014. 

Trends and innovations that took place in the cereals and bars market for 2023, and what formulators can look for going into 2024.

The report, “CPG Private Brands Update,” provides an update on the store brand landscape, and identifies retailer opportunities to increase demand for their own brand and private brand offerings.

Just in time for Thanksgiving and the holidays—came news for which food and beverage processors could be thankful. Circana (formerly IRI) and The NPD Group released a 2024 food and beverage outlook with a projection of modest volume growth this year after three consecutive years of volume declines.

2023 was a solid year for cookies and bread with launches up 6% and 5%, respectively. New cakes, pastry and sweet good introductions also were in the plus column, up 2.7% for the year. Baking ingredients and mixes posted a 1.6% decline in launches while cracker introductions dipped 4.8% in 2023.

Prepared Foods Chief Editor Bob Garrison talks food and beverage innovation strategy, topics and trends with Mario DiFalco and Kim Lopez-Walters, co-founders of Illuminate Growth Partners in the San Francisco Bay area.

The International Foodservice Manufacturers Association (IFMA) released its final 2023 estimates and its latest 2024 Food Away-From-Home (FAFH) Industry and Segment Projections.

The event at the Radisson Plaza Hotel at Kalamazoo Center will feature CEOs, presidents and directors of business from all areas of the food industry, as well as an update about WMU's food marketing program, which provides talent to the leading companies that attend the conference.

The research, Finding Growth for Food & Beverage at Retail: Winning Eating Occasions throughout the Day, supports go-to-market strategies and ways in which grocers can attract more shopper relevance regarding needs, experiences, tastes, rewards, health – and especially convenience. 

At the top of the trends hierarchy are five macro forces that impact consumer needs and behavior: focus on health, increased cost of living, potential political and global threats, technology transformations, and health of the planet.