2025 Food and Beverage Trends

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Annual eGrocery sales climbed 9.1% compared to 2023, driven by aggressive promotions on subscription and membership programs, which became widespread mid-year. These discounts, ranging from 33% to 80%, resonated with budget-conscious shoppers seeking savings and contributed to increased engagement and retention rates among digital grocery customers.

Digital technologies loom large on the list—from the growing impact of artificial intelligence to the need for tech-enabled traceability across the food supply chain. What’s in our food also figures prominently.

New findings provide industry leaders with actionable insights to develop personalized products and services that support consumers’ sustainable lifestyle changes and long-term weight management success.

Magnesium, known for its role in muscle relaxation and stress relief, is increasingly being added to functional drinks and sports recovery products. Blends combining magnesium, potassium, and sodium target hydration, relaxation, and post-workout recovery.

At Prepared Foods, we rely on you, our audience, for the direction of our editorial content. If you want news or new product and trend information, we'll cover it. If your current needs require more technical data regarding food science and ingredient formulation, we'll make certain to make those issues part of our coverage. 

Now that 2024 is in the rearview, we wanted to share a few quick thoughts that highlight pivotal changes and trends in the industry. Below, you'll find a mix of both broad and specific evolutions in the food and beverage market that are certain to influence the business environment in 2025. 

The report highlights five transformative trends driving the future of the frozen food department, along with additional information reflecting how and what frozen foods are being consumed.

Circana research takes a comprehensive look at consumer snacking habits and patterns, in both retail and foodservice. Here, I want to focus on the three biggest takeaways we found on the retail side of snacking.

These challenges already have caused lower cocoa yield and supply instability, leading in turn to quality and safety concerns, with heavy metal and pesticide contamination from archaic farming and handling practices. Meanwhile social and environmental issues including child labor, economic inequity, and high-carbon-emission transportation methods tied to unsustainable farming practices are compounding these interconnected issues. 

2025 will signal a marked acceleration of AI in marketing as companies move past pilot purgatory and can scale models that create highly personalized consumer interactions, automate processes, and provide predictive data and analytics strategies.