Numi Organic Tea, an award-winning social enterprise, founding B Corporation member, and leading purchaser of organic, Fair Trade CertifiedTM teas, introduced two new products, Sweet Slumber and Drinking Chocolates, in time for the 2020 Winter Fancy Food Show. Along with the new products, Numi revealed its new plant-based packaging as well as a brand refresh featuring a bright, bold, ingredients-focused look.
The new tea wrappers represent a project ten years in the making in collaboration with OSC2 Packaging Collaborative, which was co-founded by Numi CEO Ahmed Rahim. With its new plant-based overwrap, Numi has subverted the packaging industry’s status quo. The new wrapper features a thin, Non-GMO PLA layer made from renewable sugarcane, and 100% FSC certified paper, which guarantees no eco-toxicity when it breaks down. This project has opened pathways into a fossil fuel-free future while paving the way for other brands that can benefit from increased access to plant-based flexible film.
Numi also introduced two new drinks that move the brand squarely into the wellness and functionality markets. Sweet Slumber is a new tea featuring a dreamy blend of sweet flowers and potent valerian root that relieves stress and inspires rest and relaxation. The low-sugar, paleo-friendly, gluten free line of Drinking Chocolates, which are crafted from pure organic cacao blended with organic cocoa butter, are available in four SKUs: Touch of Chili, Dash of Salt, Kick of Mocha, and Shroom Power.
Sweet Slumber features a variety of herbal ingredients for a calming bedtime experience, including Numi’s Fair Trade CertifiedTM chamomile flower sourced from tea farms in Faiyum, Egypt, valerian root, shown in several studies to improve the ability to achieve high-quality sleep without grogginess, hop flowers, lavender flower, and lemon balm leaf. Sweet Slumber will be available in February 2020 and retail for $6.99 for a 16-count box on n umitea.com. Sweet Slumber is organic, caffeine-free, Non-GMO Verified, and made with Fair Trade CertifiedTM ingredients.
Drinking Chocolates feature organic ingredients such as cacao, vanilla bean, cayenne, chaga mushroom powder, and cinnamon for an indulgent-yet-functional drink. Drinking Chocolates will be available in July 2020 and retail for $9.99 a 6.3oz pouch on numitea.com. They are organic, vegan, low sugar, paleo friendly, gluten free, Non-GMO Verified, and made with Fair Trade CertifiedTM cocoa.
Numi marked its shift from tea to wellness with the introduction of its award-winning Daily Super Shots last year. With the introduction of Sweet Slumber and Drinking Chocolates, the company demonstrates its commitment to innovation in response to consumer demand for functional, better-for-you beverages.