Healthy hydration company Liquid I.V., maker of non-GMO electrolyte drink mixes, announced a new flavor, Yummy. Inspired by the platinum hit song "Yummy," Liquid I.V. crafted a Guava Hibiscus version of its flagship product, Hydration Multiplier. With each sip of this drink mix, consumers can taste juicy pink guava and just a hint of hibiscus.
Liquid I.V.'s Yummy launch comes on the heels of the brand's successful partnership with internationally renowned DJ and music producer Steve Aoki, who launched his own exclusive Strawberry Cake Flavor earlier this year to sold-out acclaim. Liquid I.V. will continue its series of celebrity partnerships, which will be released throughout the year with other well-known and like-minded industry names.