When PRIME® Hydration launched at GNC in January 2022 it helped consumers rehydrate with bold flavors, and a powerful energy boost to refresh, replenish, and refuel. Now, PRIME, a brand that mirrors GNC's dedication to efficacious products, released a new product line – PRIME Energy. Packed with ingredients to support next-level energy, these on-the-go beverages are vegan-friendly, contain zero sugars, 200mg Caffeine, 300mg Electrolytes, and only 10 calories, and are available in more than 2,000 stores and online at GNC.com.

The new line of PRIME Energy drinks at GNC are available in flavors including Lemon Lime, Orange Mango, Tropical Punch, Blue Raspberry, and Strawberry Watermelon.