Articles Tagged with ''consumer behavior''

Young Consumers Prefer Simple Ingredients

Gen Y, Gen Z seek less processed fats found on clean, simple labels

April 12, 2017

Millennials and Generation Z consumers are the most inclined to view any type of fat not only as permissible, but as offering positive health benefits, according to Food Formulation Trends: Oils and Fats, a new report by market research firm Packaged Facts.

Food Packaging & Healthy Consumer Lifestyles

Study reveals 67% of consumers find that food labels make meeting dietary needs challenging

March 28, 2017

The study examines dietary preferences and consumers' ability to find the nutritional information they need to make informed purchasing decisions.

82% of US Seek Sleep Products

206 million American adults struggling to get a good night’s rest seek out sleep management solutions to deal with conditions such as insomnia, sleep apnea, and narcolepsy

February 28, 2017

We’ve all seen or heard the commercials, the ones about people desperately in need of a new mattress. Choose soft, choose firm, find your sleep number…so many seemingly simple solutions to the widespread absence of a good night’s rest.

Packaging Products for Success on the Shelf

The industry at-large seeks to balance material costs while reducing energy input in production

December 5, 2016

The latest trends include fun videos and commercials for their products that consumers can watch while eating the confectionery. One of the pioneers of “snackertainment,” in which the real and the digital worlds merge, is food giant Nestlé. In a marketing campaign with Internet leader Google, it has the red rectangular wrappers of “have-a-break” KitKat printed with QR codes that lead directly to the manufacturer’s own “YouTube my Break” channel.

African-Americans Among Most Optimistic Consumers in 2017

Packaged Facts cites growing affluence and the rise of Obama as key components of black Americans’ high economic confidence

November 10, 2016

The reasons for the steadfast confidence of African-American consumers are many and complex. To begin, despite the growing chasm between the very rich and the rest of American society, there are strong empirical reasons for African-Americans to believe that upward mobility remains achievable for them.

Online Snack Purchases Rise

Consumer purchasing trend signals importance of e-commerce to snack food industry

November 4, 2016

Although still relatively small, the online channel is one of the fastest growing channels for consumer reported purchases of ready-to-eat snacks, while traditional channels, like grocery and discount clubs, are steadying or declining, according to NPD Group’s ongoing snacking research.

US Consumers Purchase Fewer Beverages

Preferred beverages include coffee, soft drinks, milk, iced tea, and bottled water

November 3, 2016

There are 72 fewer in- or away from home occasions per person annually when a purchased beverage is consumed today than there was a decade ago. It’s not that consumers are only drinking tap water; there are still about 1100 beverage occasions per person a year, which equates to about 3 non-tap water drinks a day, according to NPD Group’s continual tracking of US consumer’s eating and drinking behaviors.

Google, Instacart and the Future of Supermarkets

Consumers are now able to access multiple stores from a single portal, and then wait for someone from Instacart to bring their grocery purchases to their residence

October 14, 2016

The average Millennial resents having to drive to said grocery store, park their car, walk 50 feet to claim a cart, traipse all 46,000 of those square feet to collect their groceries, pile them into the cart, stand in line at the register, walk 50 feet to their car, drive home, and carry them from the car to the kitchen.

Attributes Driving Consumer Marketplace Behavior

Consumer research study measures attributes associated with brand love to help understand US consumers’ evolving relationships with preferred food brands

October 12, 2016

A new study measuring consumer connection to their favorite food brands continues to offer insight on the extent to which consumers truly love food brands, the feelings and emotions that drive brand love, and the ways in which brand love drives consumers’ marketplace behaviors.

Kids Control Household Food Purchase Choices

More than a quarter of parents learn about a new product as a request from their child

August 16, 2016

The parents might bring home the bacon, but it’s probably the kids who pick the brand. Despite their size and obvious lack of discernible income, children have a disproportionate sway over household grocery purchases and decisions.

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