Articles Tagged with ''consumer behavior''

The research, Finding Growth for Food & Beverage at Retail: Winning Eating Occasions throughout the Day, supports go-to-market strategies and ways in which grocers can attract more shopper relevance regarding needs, experiences, tastes, rewards, health – and especially convenience. 

At the top of the trends hierarchy are five macro forces that impact consumer needs and behavior: focus on health, increased cost of living, potential political and global threats, technology transformations, and health of the planet. This last force, health of the planet, inspires consumers to do what they can to manage their impact on the environment. Sustainable packaging is essential to health of the planet because it allows consumers to take action in a tangible way.

Several of Innova Market Insights Top 10 Trends for 2024 support continued successes in the snack food industry. Our third 2024 trend, “Prioritizing Prevention,” demonstrates how consumers take action to prevent health concerns and select healthier snacks.

While 88% of active users have a moderate to high commitment to continue their plant-based purchases, one-third of shoppers say they would like to see more plant-based offerings at stores, according to research.

Prepared Foods talks snack tastes and trends with Sally Lyons Wyatt, executive vice president & practice leader for client insights at Circana. Wyatt delivered a “State of Snacking” address at this year’s Sweets & Snacks Expo and PF Editor Bob Garrison checks in to learn more.

It’s one thing to talk about sustainability’s appeal to consumers. Yet how are consumers thinking and behaving when it comes to on-shelf food and beverage decisions?

A majority of trendsetting food consumers are most interested in discovering recipes that can be prepped in less than 30 minutes. And it’s not just quick and easy meals they crave. Global flavors are driving the next food trends. These are among the findings in the “Consumer Curiosity Report,” a national survey of more than 700 food-forward consumers to gauge curiosity on culinary, nutrition and sustainability topics.

Modern consumers are adopting sustainable food and beverage products at an increased rate, while younger generations of shoppers, in particular, have gravitated toward sustainable options.