Articles Tagged with ''consumer behavior''

As the COVID-19 crisis continues to unfold around the world, food and beverage manufacturers have maintained sound economic footing due to acute consumer demand for a broad range of food and beverage products.

At the onset of the coronavirus pandemic in the US, grocery shopping behavior changed seemingly overnight. The question for many retailers and manufacturers is how the current crisis will impact future shopping behavior once the country returns to a new normal.

Many of today’s busy consumers are juggling their careers, families and social lives while striving to maintain healthy lifestyles, both physically and mentally. Food and diet plays an essential role in this, with innovation increasingly looking to support consumer choices as many endeavor to balance the benefits and costs of these hectic lifestyles.

Neuroscience teaches that our five senses take in approximately 11,000,000 bits of information every second. But our conscious mind can only process 40 bits a second. Combine that fact with another, equally startling truth: our non-conscious minds make 95% of our daily decisions.​​​​​​​

During this peculiar time when so many aspects of life are uncertain, assessing the present moment is difficult.

As coronavirus spreads nationwide, a recent survey by First Insight found that news of the virus is impacting the shopping behavior of 75% of respondents, up from 45% (a 70% increase) when comparing to a survey fielded in late February. The survey by First Insight, Inc., a leading technology company transforming how retailers make product investment and pricing decisions, also pointed to significant swings in behavior by women and Baby Boomers over the last three weeks. 

Just one week ago, only 48% of consumers expressed concern about the spread of the novel coronavirus. Today that number has risen to 72% according to week two of an ongoing weekly tracking study of 200 Americans across the country conducted by the Sterling-Rice Group (SRG).

As consumers continue to demand authenticity and transparency in the foods they buy, the American Egg Board (AEB) released new research showing the new Made with REAL Eggs® certification seal reinforces positive brand perceptions and encourages purchase.