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Home » consumer behavior

Articles Tagged with ''consumer behavior''

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Applying Clean Label Values to Food and Beverage Packaging

Consumers are looking critically at retail product packaging with an eye toward environmentally friendly alternatives
Bob Garrison, Chief Editor
Robert Garrison
June 17, 2019
A majority of grocery shoppers believe that packaging can leave undesirable chemicals in their foods and beverages.
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Will Meal Kits Continue to Resonate in 2019?

Millions of consumers have easy access to meal kits through online and in-store retail
March 12, 2019
Over the past year, a deluge off acquisition and collaboration deals between kit manufacturers and retailers has created a groundswell of media conversation, consumer awareness and retail distribution points for meal kit offerings.
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Gen Z Makes its Mark on Restaurants, Eating Trends

The oldest of Generation Z will be 22 years old this year
February 27, 2019
Growing up with a focus on the flavor and function of food rather than brand will make Gen Zs more challenging for food marketers to reach
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Consumer Confidence and the Growth of eCommerce

New IRI research finds that consumers are increasingly comfortable with online purchasing, and retailers are upping their online offerings
February 6, 2019
2018’s eCommerce sales increased by a whopping 35.4%, according to IRI’s new research, Consumer Confidence Reflected in eCommerce Growth.
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When it Comes to Food Packaging Labels, Less is More

To better understand how consumer purchase decisions, Package Insight and QuadPackaging partnered to test sustainability messaging on paperboard products
November 19, 2018
Regardless of the restaurant type, we’re all really creatures of habit; most often sticking with the same favorites without even giving the whole menu a once-over.
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Gen Z Appeal Scores

How Will Gen Z Consumers Affect Food?

It's too early to say—but they are different than Millennials
Maeve Webster
November 5, 2018
After a decade or more of focusing largely on the needs, preferences, and behaviors of Millennials, the food industry is ready to focus its attention on Gen Z.
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Bite-sized, Functional, Premium Chocolate Gain Popularity in US

More than three quarters of chocolate buyers say that it’s worth it to pay a little more money for premium chocolate
October 31, 2018
Overall, total US retail sales of chocolate confectionery are estimated to have grown 15% since 2012 to reach $18.5 billion in 2018. Seasonal chocolate is the fastest growing segment, with sales forecast to reach $3.9 billion in 2018 and growing 29% since 2012.
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Click-and-Collect Attracts Consumers

Walmart plays pivotal leading role in click-and-collect retailing
September 5, 2018
Survey results published in Walmart US Strategies and Shoppers underscore the growing success these relatively recent omnichannel initiatives have achieved.
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Childhood Breakfast Staples Get a Nutrition Makeover

Cereal remains the most popular breakfast food
August 15, 2018
Marketers have an opportunity to bridge the hot and cold cereal generation gap, as demonstrated by the explosion in popularity of overnight oats.
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FREE WEBINAR

Its Time Has Come! Optimizing New Product Development for eCommerce

Upcoming webinar features Betsy Mcginn, CEO, Mcginn Ecomm and Bob Burke, Principal, Natural Products Consulting
August 10, 2018
Each day brings more new foods and drinks exclusively developed for online sales—ranging from Amazon’s Wickedly Prime teas, snacks, soups and spreads; to PepsiCo’s “Drinkfinity” flavor pods.
Read More
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