Speaking at New Products Conference: Betsy McGinn, McGinn eComm
August 6, 2018
In 2014, Betsy founded McGinn eComm to provide expertise in eCommerce strategy to consumer products companies, ranging from launch stage to multi-billion dollar brands.
Approximately 28% of Younger Millennials (aged 24-31) drink at home because they believe "it takes too much effort to go out"
August 3, 2018
New research from Mintel reveals that almost three in 10 (28%) Younger Millennials (aged 24-31) drink at home because they believe "it takes too much effort to go out."
Last year more than 80% of meals were prepared and eaten at home
August 3, 2018
Although foodservice spending has been increasing — up 2% in the year ending May 2018 —foodservice visits were flat in the period compared to year ago.
International Food Information Council Foundation finds that 10% of older Americans have ordered from a meal-kit delivery service
July 30, 2018
“While the overall number of Americans over 50 who grocery-shop online is relatively low, the findings can help us forecast future trends as technology use becomes even more common among older adults and other age groups,” said Alexandra Lewin-Zwerdling, Vice President of Research and Partnerships at the IFIC Foundation.
Packaged Facts estimates that 59% of grocery shoppers have purchased groceries from Walmart in last three months, with 58% purchasing in-store and 5% purchasing online
July 25, 2018
Packaged Facts also reveals that among Walmart’s food retail competitors, Amazon grew usage penetration at the fastest rate from 2014 to 2018.
Packaged Facts’ report examines the influential shift in consumerism towards products that are natural, organic, clean label, and humane
July 23, 2018
More than half (53%) of adults say they are buying more natural and organic foods than ever before, and nearly half are buying more organic foods through standard supermarkets as organic selections have expanded.
Organic Trade Association survey puts 2017 organic growth rate at six times the pace of overall food market
July 18, 2018
The growth rate for organic food sales was below 2016’s 9% pace and was impacted by markedly slow growth in the big organic dairy and egg category. However, it was well above that of the overall food market, which nudged up 1.1%.
For the industry to truly be innovative, and continue to be relevant well beyond the Millennial boom, insights professionals will need to look well outside of food to better anticipate consumers' changing relationship with food.