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Home » consumer behavior

Articles Tagged with ''consumer behavior''

Click-and-Collect Attracts Consumers

Walmart plays pivotal leading role in click-and-collect retailing
September 5, 2018
Survey results published in Walmart US Strategies and Shoppers underscore the growing success these relatively recent omnichannel initiatives have achieved.
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Childhood Breakfast Staples Get a Nutrition Makeover

Cereal remains the most popular breakfast food
August 15, 2018
Marketers have an opportunity to bridge the hot and cold cereal generation gap, as demonstrated by the explosion in popularity of overnight oats.
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FREE WEBINAR

Its Time Has Come! Optimizing New Product Development for eCommerce

Upcoming webinar features Betsy Mcginn, CEO, Mcginn Ecomm and Bob Burke, Principal, Natural Products Consulting
August 10, 2018
Each day brings more new foods and drinks exclusively developed for online sales—ranging from Amazon’s Wickedly Prime teas, snacks, soups and spreads; to PepsiCo’s “Drinkfinity” flavor pods.
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Gen Z Youth Concentrate Buying Power

Generation Z comprises 52 million Americans and represents 16% of the US population
August 8, 2018
Between the money they have and the money their parents spend on them, Gen Z is already having a significant impact on the American economy.
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NEW PRODUCTS CONFERENCE | Sept. 30 - Oct. 3 | Minneapolis

Optimizing New Product Development for eCommerce

Speaking at New Products Conference: Betsy McGinn, McGinn eComm
August 6, 2018
In 2014, Betsy founded McGinn eComm to provide expertise in eCommerce strategy to consumer products companies, ranging from launch stage to multi-billion dollar brands.
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Restaurants, Bars Push Innovative Drinks to Entice Millennials

Approximately 28% of Younger Millennials (aged 24-31) drink at home because they believe "it takes too much effort to go out"
August 3, 2018
New research from Mintel reveals that almost three in 10 (28%) Younger Millennials (aged 24-31) drink at home because they believe "it takes too much effort to go out."
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US Consumers Prepare Meals at Home with Help of Foodservice

Last year more than 80% of meals were prepared and eaten at home
August 3, 2018
Although foodservice spending has been increasing — up 2% in the year ending May 2018 —foodservice visits were flat in the period compared to year ago.
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Survey: Few Older Americans Grocery-Shop Online

International Food Information Council Foundation finds that 10% of older Americans have ordered from a meal-kit delivery service
July 30, 2018
“While the overall number of Americans over 50 who grocery-shop online is relatively low, the findings can help us forecast future trends as technology use becomes even more common among older adults and other age groups,” said Alexandra Lewin-Zwerdling, Vice President of Research and Partnerships at the IFIC Foundation.
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Walmart vs. Amazon: 4 Factors Consumers Consider When Online Grocery Shopping

Packaged Facts estimates that 59% of grocery shoppers have purchased groceries from Walmart in last three months, with 58% purchasing in-store and 5% purchasing online
July 25, 2018
Packaged Facts also reveals that among Walmart’s food retail competitors, Amazon grew usage penetration at the fastest rate from 2014 to 2018.
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Understanding the Natural, Organic, and Clean Label Consumer

Packaged Facts’ report examines the influential shift in consumerism towards products that are natural, organic, clean label, and humane
July 23, 2018
More than half (53%) of adults say they are buying more natural and organic foods than ever before, and nearly half are buying more organic foods through standard supermarkets as organic selections have expanded.
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