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Home » consumer behavior

Articles Tagged with ''consumer behavior''

Gen Z Youth Concentrate Buying Power

Generation Z comprises 52 million Americans and represents 16% of the US population
August 8, 2018
Between the money they have and the money their parents spend on them, Gen Z is already having a significant impact on the American economy.
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NEW PRODUCTS CONFERENCE | Sept. 30 - Oct. 3 | Minneapolis

Optimizing New Product Development for eCommerce

Speaking at New Products Conference: Betsy McGinn, McGinn eComm
August 6, 2018
In 2014, Betsy founded McGinn eComm to provide expertise in eCommerce strategy to consumer products companies, ranging from launch stage to multi-billion dollar brands.
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Frozen Blue Hawaiian Beverage

Restaurants, Bars Push Innovative Drinks to Entice Millennials

Approximately 28% of Younger Millennials (aged 24-31) drink at home because they believe "it takes too much effort to go out"
August 3, 2018
New research from Mintel reveals that almost three in 10 (28%) Younger Millennials (aged 24-31) drink at home because they believe "it takes too much effort to go out."
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US Consumers Prepare Meals at Home with Help of Foodservice

Last year more than 80% of meals were prepared and eaten at home
August 3, 2018
Although foodservice spending has been increasing — up 2% in the year ending May 2018 —foodservice visits were flat in the period compared to year ago.
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Survey: Few Older Americans Grocery-Shop Online

International Food Information Council Foundation finds that 10% of older Americans have ordered from a meal-kit delivery service
July 30, 2018
“While the overall number of Americans over 50 who grocery-shop online is relatively low, the findings can help us forecast future trends as technology use becomes even more common among older adults and other age groups,” said Alexandra Lewin-Zwerdling, Vice President of Research and Partnerships at the IFIC Foundation.
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Walmart vs. Amazon: 4 Factors Consumers Consider When Online Grocery Shopping

Packaged Facts estimates that 59% of grocery shoppers have purchased groceries from Walmart in last three months, with 58% purchasing in-store and 5% purchasing online
July 25, 2018
Packaged Facts also reveals that among Walmart’s food retail competitors, Amazon grew usage penetration at the fastest rate from 2014 to 2018.
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Understanding the Natural, Organic, and Clean Label Consumer

Packaged Facts’ report examines the influential shift in consumerism towards products that are natural, organic, clean label, and humane
July 23, 2018
More than half (53%) of adults say they are buying more natural and organic foods than ever before, and nearly half are buying more organic foods through standard supermarkets as organic selections have expanded.
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Maturing US Organic Sector Maintains Steady Growth

Organic Trade Association survey puts 2017 organic growth rate at six times the pace of overall food market
July 18, 2018
The growth rate for organic food sales was below 2016’s 9% pace and was impacted by markedly slow growth in the big organic dairy and egg category. However, it was well above that of the overall food market, which nudged up 1.1%.
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Pink Drink from Starbucks' 2017 "Cups of Kindness" Collection

Inspiring Food Product Development from Beyond Industry Borders

Look beyond the menu—and even outside food—for new product ideas
Maeve Webster
April 10, 2018
For the industry to truly be innovative, and continue to be relevant well beyond the Millennial boom, insights professionals will need to look well outside of food to better anticipate consumers' changing relationship with food.
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Consumer Confidence, Online CPG Shopping Behaviors

IRI Consumer Connect Survey reveals seniors feel good about finances, while Millennials and Generation X are least confident
January 31, 2018
Thirty-one percent of consumers in Q4 2017 said they are struggling to buy needed groceries compared with 30% in Q4 2016.
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