Articles Tagged with ''consumer behavior''

In response to consumers’ changing behavior, Comax Flavors introduces the 2021 Flavor Trends divided into four distinct flavor collections. Immunity Boost focuses on consumers’ quest for functional foods and beverages while Breakfast Basics addresses consumers’ interest in breakfast at home or on the go.

The coronavirus outbreak in the US has revitalized sales in the center of retail stores, home of shelf-stable and frozen foods that have generally been experiencing declining or slow sales growth over a number of years.

There's seemingly no end to stories about how US consumers are coping (or not) with the nation's coronavirus pandemic. Yet how does life in this "new normal" impact decisions about such topics as dinner and diets?

Recent ADM OutsideVoice℠ research shows that 77% of consumers intend to make more attempts to stay healthy in the future. Food and beverage manufacturers who successfully balance consumer health concerns with affordability are most likely to win with consumers.

While other traditional dayparts have seen disruption due to US consumers spending more time at home during the public health crisis, dinner has held steady. NPD Group research suggests that what has changed about dinner involves consumers’ attitudes as they realign daily routines.

Listen in as Amanda Young, VP-R&D, US Zone, Kraft-Heinz, talks about leading one of the nation’s largest innovation teams in the midst of a challenging marketplace and ever-evolving consumer eating habits.

The current tracker data shows consumer purchase motivators are shifting to satisfy psychological mood lifters and sensorial cravings as the coronavirus pandemic continues. While functional health and safety were found to be important during early stages of the pandemic, those motivators have decreased in importance as consumers report seeking out experiences to change their mood.

In April, during the height of the shelter-at-home orders, 37% of consumers told NPD they wanted to make sure they had sufficient snack foods on hand. They were well-stocked on salty snacks and frozen sweets more than other items.