More than a quarter of parents learn about a new product as a request from their child
August 16, 2016
The parents might bring home the bacon, but it’s probably the kids who pick the brand. Despite their size and obvious lack of discernible income, children have a disproportionate sway over household grocery purchases and decisions.
Bolstering review content can help marketers ensure their products are added to consumer sphere of consideration
June 4, 2015
The good news for population growth, however, is that the relatively large (and culturally diverse) Millennial generation is, in fact, having children. The actual number of births for 2013 is estimated to have increased for the first time since 2006.
Agencies offer foodservice report that analyzes how consumers determine what’s for dinner
January 26, 2015
Acosta Sales & Marketing, a sales and marketing agency in the consumer packaged goods (CPG) industry, and Technomic, a fact-based research and consulting firm in the food industry, released The Why? Behind The Dine, a joint foodservice report that analyzes how consumers determine what’s for dinner.
Greendex Survey suggests consumers are looking for ways to make diets more sustainable
October 10, 2014
A new global analysis released by the National Geographic Society and GlobeScan finds that concern about environmental problems has increased in most countries surveyed, and that more people now expect global warming will negatively affect them during their lifetime than in 2012.
The response to consumer interest in naturalness and purity appears to be continuing, despite some adverse publicity about the definition of “natural.”