Articles Tagged with ''consumer behavior''

Tastewise leverages real-time insights of consumers’ motivations and preferences to help companies advance products and practices to meet the needs of today’s sustainability trends and anticipate emerging food trends.

This month, I’d encourage industry professionals to pause, reflect and resolve to enhance your brand’s relationship—it’s emotional appeal—to those same consumers. Why? More shoppers are making pointed, conscious decisions to buy—or not buy—based on a growing list of factors.

In the world of eCommerce, there is never a pause from innovation and the unexpected. Moving into 2020, there are three trends, among many, dramatically impacting the future of food and beverage brands and their path to market.

It's been another interesting year in the food and beverage industry as consumer demands continue to shift and push newer and greater innovative products.

"This long-term research initiative at InsightsNow applies behavioral science to generate insights for more informed Clean Label product decisions for our clients," said Dave Lundahl, Founder and CEO of InsightsNow, and recent recipient of the NGMR award for "Industry Change Agent of the Year" based on the company’s work with Clean Label research. "One identified trend is concern around and attention to functional ingredients in products, so this past wave of the study looked at attitudes and lifestyle behaviors driving consumer choice in this area." 

Using AI, Tastewise goes beyond simply knowing which foods are currently trending, to understanding why they’re trending, giving food brands critical insights and more lead time to prepare for the future market demands.

While soy protein and beverage consumption has risen among millennials, industry trends among all age demographics show potential for market growth as consumers prioritize healthy food choices and sustainably produced foods. The plant-based foods category grew by 20% between 2017 and 2018, outpacing sales of all retail foods by 10-times.

Maeve Webster, Menu Matters, will engage Gen Z participants to talk about how they consider a manufacturer’s ethics, transparency, ingredient sourcing, geopolitical issues, uniqueness, etc.

In preparing for its annual outlook on 2019, global new products tracker Innova Market Insights identified its top 10 trends influencing all food and beverage categories. These developments certainly express themselves in Prepared Foods' category overviews.