Articles Tagged with ''eating behavior''

A new IFIC survey finds most Americans trust food and nutrition science, but skepticism and confusion about changing dietary guidance persist. The findings highlight the importance of credible messengers, clear communication and evidence-based advice to drive behavior change.

The latest outlook points to flat volumes and cautious shoppers, yet adaptability continues to shape eating patterns and innovation. From bold flavors to store brand gains, brands that balance value and differentiation are positioned to win in 2026.

GLP-1 drugs like Ozempic and Wegovy aren’t keeping consumers out of restaurants—but they are changing what and how much they order. Smaller portions, protein-forward menus and flexible formats are emerging as key strategies in a new era of eating less.

GLP-1 medications are influencing far more than weight loss, with users projected to account for 35% of all food and beverage units sold by 2030. New Circana data shows lasting changes in how, where and why consumers shop, creating urgency for retailers and manufacturers to adapt.

While praising the updated Dietary Guidelines for Americans for clarity and limits on saturated fat and alcohol, the Physicians Committee for Responsible Medicine says key recommendations need revision. The group argues stronger guidance on plant-based diets, animal protein and certain processed foods is critical for long-term public health.

New data from Circana reveals that GLP-1 households are rapidly altering US food and beverage spending, favoring higher-protein, higher-fiber options while reducing purchases of sugary, carb-heavy items. With users projected to influence more than a third of all retail units by 2030, retailers and manufacturers face a growing need to adjust product mixes and marketing strategies.

In an era of mixed messages and nutrition overload, Americans are turning to evidence-based experts over online voices. New IFIC findings reveal why RDNs are poised to shape the national food conversation.

Protein may be the darling of every product pitch, but new data suggests the category’s momentum may be nearing saturation—and that emerging consumer demands could upend today’s formulations. Are brands innovating strategically, or just chasing claims in a marketplace that’s about to shift?

More than two-thirds of shoppers are forming new routines this fall centered around their food habits. More than half of Americans plan to prepare more meals at home, dine at more consistent times and prioritize shared meals. 

Americans are more focused on protein than ever, yet most don’t know how much they actually need each day. New IFIC survey data reveals a gap between enthusiasm and understanding, creating opportunities for clearer guidance from brands and health experts.