Beverages

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Campbell Soup Company, Camden, N.J., announced plans to launch more than 200 new products in fiscal 2015 to meet consumers’ changing tastes, preferences and needs.

Post Foods, LLC, Parsippany, N.J., expanded into the beverage category with the launch of the brand’s first breakfast shake, Post Goodness-To-Go.

The product claims to be different from the coconut water beverages that mix the fatty, milky juice of aged brown coconuts with green coconut water.

The four varieties in the line include Mango Peach Pineapple, Strawberry Dragon Fruit, Tangerine and Key Lime.

This new program, branded Prosper, is the latest evolution of the company’s approach to sustainable development.

The acquisition includes certain assets of the Rising Beverage Company (RBC), including the Activate Brand and trademark.

The consumer opinions have also impacted the beverage category; spending on out-of-home alcohol is estimated to have increased by 5.4% from 2012-13 (the strongest year-over-year growth of any other sector evaluated) to have reached an estimated $92.7 billion in 2013.

Brynwood Partners has completed six acquisitions from Nestle USA, with this acquisition being the third in the past 14 months.

The personnel decision is in the wake of Hormel's acquisition of CytoSport Holdings, maker of Muscle Milk products.

The effort is to appeal to consumers looking for smaller servings of adult beverages.