Beverages

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Water beverages are flooding the market in a tsunami of new launches, and most are overflowing with better-for-you ingredients, such as vitamins and minerals, botanicals and nutraceuticals, plant proteins, and fibers.

The new Smirnoff variety is fitted in a colorful, Día De Muertos-inspired glow-in-the-dark under blacklight design and boasts an authentic combination of sweet tamarind flavor with notes of spicy Mexican chilies and lime.

Grand View data show North America as the largest regional kombucha market and the firm’s analysts divide the category into “original” and “flavored” segments. These analysts expect flavored kombucha to continue holding the leading market share and register the fastest CAGR of 21.8% during the 2020-2027 forecast period.

KidsLuv is the first product from The Luving Company which was established in 2018 by a mother of three, Ashi Jelinek, and is a female-founded and minority-owned business based in Los Angeles. 

CHERRiSH, USA-grown 100% cherry juice, combining highly anti-inflammatory Montmorency tart cherry with the sweet and nutritious Bing cherry, has just launched its newest line extension: Cherry Chocolate, the first in the functional beverage category to bring the pairing together. 

Ingredion Incorporated has introduced TICALOID® Acacia MAX in the U.S. and Canada. The ingredient is a high-performance emulsifier that solves many of the common limitations of traditional acacia. 

Consumer demand for almond milk is strong and growing around the globe, creating endless opportunities for new almond-based formulations, blends and flavors to capture consumers’ interest and maintain a leading position in the plant-based beverage category.

Coffee lovers will soon find ready-to-drink (RTD), single-serve coffee products at more retail locations throughout the country. Through an exclusive partnership, Molson Coors Beverage Company will begin distributing La Colombe Coffee Roasters' RTD coffee products in the drug and convenience channels via its vast distribution network in 2021. La Colombe and Molson Coors plan to fully transition distribution for all channels to the Molson Coors network over time.

As the demand for lower sugar beverages grows, Horseshoe Beverage Company, maker of Black Stag premium, craft coffee beverages, introduced a new ready-to-drink coffee to consumers. New Black Stag Lattes with 40% less sugar, planned to hit the shelves nation-wide mid-October, deliver coffee-forward taste in four flavors, with 100% bold, craft coffee taste.

Independent evaluator Keybridge LLC released its annual report on progress toward a nationwide goal, set by the beverage industry and the Alliance for a Healthier Generation, to reduce the calories and sugar Americans get from beverages. The report noted that 2019 saw the largest single-year reduction in calorie consumption and the third consecutive year of declines since the launch of the initiative.