Beverages

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Josie Beverages has launched its zero-sugar, zero-calorie energy drink line in the US, positioning the brand around clean, crash-free energy. Formulated with lion’s mane, cordyceps and vitamin B¹², the lineup reflects growing interest in functional ingredients beyond traditional caffeine.

V8 Energy Zero Sugar launches in three fruit-forward flavors with about the same caffeine as a cup of coffee. The line responds to sustained consumer interest in no-sugar energy drinks while broadening everyday usage occasions.

Each can combines real fruit flavors, prebiotics and 6g of fiber with minimal sugar. The four-SKU lineup begins national distribution by early April.

As families look for alternatives to sugary drinks, parents are finding new ways to make water more appealing and accessible for kids. From right-sized portions to playful packaging and routine-based habits, small changes are helping hydration stick in 2026.

The thin, blend-able oat milk sheets point to growing interest in lightweight, ambient dairy alternatives that lower shipping costs and extend shelf life while maintaining customizable functionality.

Wonder Juice is growing its Wonder Green lineup with two new cold-pressed blends designed to support daily wellness and functional performance. Clean Green and Veg8 & Cayenne highlight how brands are pairing approachable flavors with nutrient-dense ingredients to meet evolving consumer expectations.

Banagua is gaining attention as a fast-rising player in the better-for-you beverage space with a single-ingredient banana water. The brand’s minimalist formulation and proprietary extraction process highlight growing interest in simple, naturally functional hydration alternatives.

Waterloo Sparkling Water is expanding its lineup with two new flavors and the return of Lemon Italian Ice following strong consumer demand. The additions reinforce the brand’s focus on bold, authentic flavor with zero calories, sugar or sweeteners.

good2grow is adding a fourth flavor to its BIGGER juice line with Watermelon Berry Twist, following strong consumer testing and sustained performance at retail. The launch highlights how larger pack sizes, kid-friendly functionality and no-added-sugar formulations can drive repeat purchase and outsized growth in the kids’ beverage space.

Royal Cup Coffee and Tea expanded its ready-to-drink cold brew portfolio with four new varieties, including Black Cold Brew and three latte options. The launch responds to continued growth in cold brew consumption and broadens the line to offer both coffee-forward and indulgent flavor profiles.