Beverages

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Visitors to Amano Enzyme’s booth #2783 will have the opportunity to learn more about how the company’s comprehensive portfolio of enzymes delivers optimal texture, taste and overall performance across a variety of food and beverage applications including plant-based foods, protein processing and specialty food production.

Uncle Matt’s Organic introduces Yerba Mate Energy Tea, brewed with organic yerba mate, lemon juice and green tea caffeine for 100mg of natural energy per serving. Sweetened with organic wildflower honey, the 52oz tea offers a smooth lift and clean-label appeal.

Molson Coors Beverage Company announced a restructuring that will eliminate roughly 9% of its Americas salaried workforce by year’s end. The move aims to streamline operations and accelerate the company’s shift toward becoming a total beverage company.

Monster Energy’s F1 collab hits the US with Lando Norris Zero Sugar. A crisp yuzu melon flavor and limited availability make this one fast-moving launch.

Magtein is magnesium L-threonate, a patented magnesium compound that has been shown to effectively cross the blood-brain barrier. Backed by rigorous clinical research, Magtein is a multi-spectrum magnesium that supports focus, memory, mood, sleep, and healthy cognitive aging.*

Gatorade is introducing Gatorade Lower Sugar, formulated without artificial flavors, sweeteners or colors and offering three-quarters less sugar than the original. The drink rolls out nationwide in spring 2026 in four flavors, including the return of Rain Berry.

Instead of chasing high grams alone, PepsiCo is shifting the protein conversation to timing, format and function. Three upcoming launches aim to meet specific consumer needs with targeted formulations across hydration, performance and morning routines.

Grupo Jumex is expanding into the energy segment with Jumex Energy, a lightly carbonated line made from real fruit nectar and fortified with 150mg of caffeine, B vitamins and a taurine–guarana–ginseng blend. The launch targets consumers seeking functional beverages with familiar flavor bases.

Jarritos is bringing its top-selling Mandarin flavor to market in a zero-calorie format after consumers in blind taste tests couldn’t tell it apart from the original. The rollout spans major national and Hispanic retailers, with additional expansion ahead.

Ready will debut its latest protein snacks and beverages at the 2025 NACS Show in Chicago, including new Iced Oatmeal Cookie Bars, Maple Sea Salt Puffs and Mixed Berry Clear Protein Water. The brand continues to drive category growth with high-protein, clean-label innovations for active consumers.