Beverages

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Oodles of Doodles debuts a line of low-sugar flavored waters designed to make hydration fun through kid-crafted flavors and color-on-the-can packaging. The launch includes five core varieties and a limited SpongeBob collaboration.

Pacific Foods has added Pistachio to its Barista Series, offering a smooth, velvety plant-based milk crafted with professional baristas. With pistachio beverages surging in popularity, the new variety delivers café-ready performance, clean-label credentials and broad menu versatility.

According to Mintel’s 2025 Free-from/Ingredients to Avoid report, for many of today’s consumers, avoiding artificial colors is a top priority. At California Natural Color’s FiE stand #72G48, attendees can meet with experts to explore methods to reformulate or develop new products using vibrant, natural colors. 

From guilt-free indulgence to AI-driven personalization, the beverage market is entering a new era of creativity and functionality. Emerging trends signal a future where drinks deliver not just flavor but wellness, connection and tailored experiences.

Torani is introducing Puremade Forest Pine Syrup, a botanical flavor rooted in the rise of foraged and aromatic ingredients across cafés and beverage menus. Selected after extensive trend research, the new syrup supports workforce initiatives and is available now online and at World Market.

Artificial intelligence is reshaping how beverage brands ideate, formulate and launch new products. With faster insights and smarter R&D, AI is driving the next wave of innovation in the drink aisle.

Brown-Forman is introducing New Mix, Mexico’s original premixed tequila RTD, to US shelves with Paloma and Cantarito varieties made with El Jimador Blanco Tequila. The 5% ABV cocktails roll out this fall in select states in convenient 4-packs at $10.99.

Oatrageous Oat Milk Liqueur secured a Walmart Open Call Golden Ticket, paving the way for expanded distribution in Florida and regional growth through 2026. The award-winning, dairy-free lineup—crafted with non-GMO oats and small-batch bourbon—continues to lead innovation in the emerging oat-based cream liqueur category.

The refreshed site, developed by Costello Creative Group (CCG), offers an improved digital experience with faster navigation, detailed product information, and a sleek new design.

Monster Energy’s latest Ultra flavor pairs passionfruit and citrus for a crisp, zero-sugar profile backed by the brand’s signature energy blend. The nationwide launch meets growing consumer appetite for tropical, better-for-you energy options.