Beverages

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SWRL has officially launched in the US, introducing a makgeolli-inspired seltzer that embraces cloudiness, mouthfeel and fermentation. With a swirl-to-sip ritual and rice-forward profile, the brand signals how the maturing hard seltzer category is evolving beyond clarity toward sensory experience.

Michelob ULTRA Zero Lime delivers a 0.0% ABV beer with 39 calories and real lime flavor for consumers seeking lighter options. The new SKU builds on strong momentum for the ULTRA family and rolls out nationwide in early 2026.

Monster Energy adds a strawberry shot to its original formula, delivering a subtly sweet twist on the classic energy drink. The new SKU rolls out nationwide in full-calorie and Zero Sugar options following a high-profile Supercross debut.

Developed with Fire Brands, AIRHEADS Soda translates the brand’s playful candy DNA into a ready-to-drink format. The launch highlights how confectionery brands are leveraging licensing to tap new consumption occasions and retail channels.

Skrewball Whiskey is relaunching its festive Peanut Butter Whiskey Eggnog, a holiday-ready blend of cream, cinnamon, vanilla and the brand’s signature profile. The 29.5-proof offering is now available nationwide in 750ml bottles.

Jones Soda Co. has added experienced industry leaders as COO and CMO, bringing deep expertise in brand building, innovation and digital marketing. With its credit facility increased to $10 million, the company aims to build on recent sales spikes driven by high-profile collaborations.

Gunpowder Irish Gin teamed with world champion mixologist Bruno Vanzan to create a new expression featuring Italian fig, laurel and Tuscan juniper. The limited release, retailing for $37.99, is available nationwide and exclusively at Publix stores in Florida and Kentucky.

Starbucks is introducing two café-inspired innovations to grocery shelves: multi-serve Refreshers Concentrates and real-cream Sweet Cream Enhancers. The new lineup offers customizable at-home beverages in flavors inspired by Starbucks cafés, with nationwide availability beginning in December.

Anheuser-Busch plans to acquire 85% of BeatBox in a deal valued at up to $490 million, with an option for full ownership after five years. The bold, fruit-forward RTD brand will expand A-B’s Beyond Beer lineup pending regulatory approval and an expected 2026 closing.

Planet Oat debuted a White Chocolate Raspberry Oatmilk Creamer created in partnership with “Emily in Paris,” pairing smooth oatmilk with a bright, indulgent flavor profile.