Breakfast, Cereals & Bars

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Surveys suggest that seven in 10 consumers regularly seek out food and drinks to help improve their digestive health1 and 75% of them consider fiber to be an effective gut health ingredient.

Oscar Mayer Scramblers are made by using two fresh eggs and are available in three varieties, including Bacon & Velveeta, Ham & Colby Jack and Wiener & Cheddar.

Offering consumers a moment of snacking indulgence, each bite of Pop-Tarts Frosted Chocolatey Chip Pancake delivers that classic taste of a fresh off-the-griddle pancake stack.

This May, the National Restaurant Association recognized VMG’s frittata line as a FABI award winner. This July, Prepared Foods’ Spirit of Innovation Award judges also named VMG’s Spinach Egg White Frittata as best new entry in the alternative channel.

The new line of cereals aims to elevate the low-sugar cereal category with nut and fruit inclusions that will be available online this week and will roll-out in retailers nationwide in early 2024. 

Don’t look now but plant-based eggs are changing the landscape. In fact, a plant-based sunnyside up egg from Los Angeles’ Yo Foods Inc. (dba Yo Egg) earned recognition as “Judges’ Selection / Most Innovative Product” in Prepared Foods’ 2022-2023 Spirit of Innovation Awards.

Available in organic and conventional varieties, these new Protein Oats have no added protein powder. Instead, they are grown from a special conventionally bred variety that is higher in protein than standard oats.

With Alpha joining the Collective, LKC enters the ready-to-eat breakfast and burrito snacking category and expands its distribution in the US.

The new decadent plant-based bar brings a new ingredient and flavor profile to ALOHA’s current best-in-class lineup, which includes flavors such as Peanut Butter Cup, Chocolate Chip Cookie Dough, Peanut Butter Chocolate Chip, Coconut Chocolate Almond, Chocolate Espresso, Chocolate Mint, and Lemon Cashew. 

Breakfast Expanded is one of the “Next Wave” macro trends Synergy Flavors will showcase IFT, which runs July 16-19 at Chicago’s McCormick Place. Next Wave is a future-looking trendspotting tool Synergy Flavors created to enable innovation teams to get ahead of macro changes in consumer behavior.