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Post Consumer Brands Cereals
Retail State of the Industry | Cereals & Snack Bars

Cereals Embrace Nostalgia, Snacking; Bars Power Up

General Mills added a Limited Edition Peach flavor of Cheerios; Kellogg a Banana flavor of Kellogg’s Raisin Bran; and Quaker Oats a Strawberry flavor of Life Cereal
Tom Vierhile
July 2, 2019
A wave of new presweetened cereals inspired by popular baked goods and desserts including donuts, cookies, and ice cream populated store shelves in 2018.
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Oats Overnight Chai Latte Variety

Overnight oats brand extends plant-based and caffeinated offerings
July 1, 2019
Oats Overnight launched in 2016 with three classic flavors made with custom whey protein, including Green Apple Cinnamon, Strawberries & Cream, and Chocolate Peanut Butter Banana.
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Pan-Baked Granolas from Bob’s Red Mill

The new granolas come packed in stand-up, resealable pouches to make it easy to bring and store
June 13, 2019
The new line is immediately available in four flavor combinations, including: Maple Sea Salt; Lemon Blueberry; Cranberry Almond and Coconut Spice
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Kashi GO Maple Brown Sugar Flakes & Clusters

Kashi GO Maple Brown Sugar Flakes & Clusters

Each serving of the cereal delivers 10g plant-based protein, 5g of fiber, 36g of whole grains and 9g of sugar
May 29, 2019
Each serving of Maple Brown Sugar Flakes & Clusters delivers 10g plant-based protein, 5g of fiber, 36g of whole grains and 9g of sugar and is Non-GMO Project Verified, and Kosher.
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Sargento Sunrise Balanced Breaks

Sargento Sunrise Balanced Breaks

Balanced Breaks® have been a major success for Sargento, driving 28% growth in 2018
May 28, 2019
Sunrise Balanced Breaks® are made with 100% real, natural cheese paired with flavorful ingredients, making it the perfect morning combination.
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KIND Frozen Bars

KIND Frozen Bars

KIND enters frozen snack category with nutrient-dense ingredients
May 24, 2019
KIND Frozen™ bars delivers on this promise and aims to fill a need for people seeking an indulgent snack that not only tastes delicious but also features nutrient-dense almonds.  
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Kellogg's Raisin Bran Crunch Vanilla Almond

The new cereal provides a variety of textures, 16g of whole grains, and is a good source of fiber
May 23, 2019
The cereal will be available beginning in June at all major retailers and grocery stores where breakfast foods are sold. 
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Clif Bar 'Make it Good' Campaign

Clif Bar credits its sustained success to its pioneering Five Aspirations Business Model
May 15, 2019
Purposefully designed to break through the clutter of typical food advertising, the ads uniquely illustrate the company’s approach to running a sustainable food company by making intentional choices for the benefit of people and the planet.
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Cascadian Farm Honey Toasted Kernza Cereal

The company is working to advance climate-beneficial foods with the launch of its small-batch, limited-edition line
May 9, 2019
Cascadian Farm, a pioneer in the organic food movement, is working to advance climate-beneficial foods with the launch of its small-batch, limited-edition Honey Toasted Kernza® cereal. 
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