Breakfast, Cereals & Bars

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For fans craving a breakfast that is wholesome yet convenient, Kellogg's Raisin Bran with Bananas provides real fruit and a good source of potassium. The addition of real banana slices is a simple, sweet complement to the crispy bran flakes, sun-ripened raisins, and whole grains and fiber.

Readers ascribed 44% of the vote to Enjoy Life Foods Grain & Seed Bars. Blake's Hard Cider New Kinder Cider Series finished as the runner-up, while third-place was shared evenly by Green Giant Fresh Vegetable Meal Bowls, Purely Elizabeth Single-Serve Vibrant Oats & Grain-Free Superfood Bars and Hostess Baseball CupCakes.

Sweetened with stevia, ONE Basix Bars offer a simplified take on traditional ONE Bars. Ideal for anytime snacks and treats, ONE Basix Bars are free of gluten, sugar alcohols and sucralose and are Kosher Certified.

With a purple star joining a new berry-inspired mix of red, blue and green iconic loops, new Wild Berry Froot Loops delivers on top flavor preferences – sweet and fruity – by balancing tangy and sweet berry flavors. 

The latest flavor combinations were identified after testing a range of concepts with thousands of teens and young adults.

The new Paleo Muesli Cup offers a grain-free alternative for people following a paleo- or primal-lifestyle, or those seeking a lower carbohydrate cereal option. Bob’s Red Mill first introduced a line of muesli 20 years ago, after founder Bob Moore returned inspired by his travels abroad.

Take a stroll through the fresh and frozen aisles to discover a variety of new, on-trend breakfast options.  Fresh, value-added shredded potatoes mixed with diced onions and peppers in the produce aisle are perfect for a quick and easy hash.  In the egg case, pre-made breakfast bowls offer a convenient meal incorporating whole ingredients including potatoes, veggies and eggs.  And in the frozen section, choose from a variety of breakfast burritos, sandwiches and bowls to accommodate virtually every dietary concern.

The Grain-Free Superfood Bars are powered by trending Reishi Extract, a known superfood for healthy immune function, detoxification, and overall health.

Just Crack an Egg offers consumers a hot, savory egg scramble in under two minutes, just by adding their own fresh egg. With a combination of convenience and freshness, Just Crack an Egg is a breakfast option for Americans with on-the-go lifestyles.

Pure Organic’s reformulated Fruit & Nut bars have been simplified to between four and eight recognizable, kitchen cupboard ingredients, including dates, nuts, dried fruits, and nut butters. All tapioca syrup, agave nectar and processed proteins have been removed.