Retail Market Trends

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As inflation slowly moderates, US consumers continue to feel the pinch of higher food costs. Value retailers are seeing more foot traffic as shoppers shift to store brands and cut back on non-food expenses. According to Circana, formerly IRI and The NPD Group, consumers are looking for ways to make their budgets stretch, from canceling subscriptions to favoring at-home meals over dining out.

More than half of all participants in a recent survey report actively reducing their sugar consumption. US consumers also try to limit or reduce purchases of high sugar ingredients. Interestingly, consumers are unwilling to give up indulgences and they also look for healthier versions of indulgent foods.

Whether you are a retail store, manufacturer, ingredient supplier, or a foodservice operator looking to capitalize on the next food or beverage trend, having relevant data allows you to make better decisions that affect your bottom line.

Discover the latest trends reshaping the food and beverage landscape in 2024 and into 2025, where health-conscious choices meet adventurous flavors. We delve into how consumer behaviors are driving innovative snack and beverage options, while sauces and dressings bring excitement to mealtimes. Uncover the key insights and product opportunities that can inspire your next creation in the ever-evolving market.

This summer’s Sweets & Snack Expo in Indianapolis drew more than 16,000 attendees and 1,000 exhibitors, from 25 countries. The trends I noticed involve lots of activity around texture—including freeze-dried candies and crunchy and chewy protein snacks. There also are intriguing new flavors in snacks and chips. 

Each year, the fall season ushers in hundreds of new and limited-time offer introductions to retail and foodservice channels. It would be a fool's errand to list all of the products featuring fall flavors in 2024, but Prepared Foods has compiled a list of some of the most compelling examples.

We’ve pinpointed four flavors for 2025, each representing opportunity for differentiation while aligning with larger, sustaining trends. As we see them take shape on restaurant menus, each also promises opportunity in the retail space, offering a parallel path for consumer exploration and adoption. 

As the season shifts, consumer preferences evolve, creating a valuable opportunity for food and beverage product developers to tap into fall-themed flavors. Whether your target market prefers to savor the last hints of summer or eagerly anticipates fall, now is the time to introduce innovative, seasonal products that align with both consumer health trends and seasonal nostalgia.

Gen Z consumers are just starting to learn their way around a kitchen and will want to advance their cooking skills but also balance quick dinner meals. 

There is some indication that “pickle flavor” is experiencing its highest search interest in years. Perhaps that has led to such an explosion of pickle-flavor products on the market in summer 2024.