Colorings

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USDA officials have approved a five-fold increase in the level of tomato lycopene allowed as a colorant in ready-to-eat (RTE) meat products.

Sethness Caramel Colors has continued to grow in popularity as a preferred color option in beer, ciders and malted beverages.

Food and beverage manufacturers have a long tradition for using Red 40 (or Allura Red), a synthetic food color, to ensure the visual appeal for their finished products.

Prior to joining Adama in 2010, she served as SVP at the Investment Banking Group of Barclays Capital (formerly Lehman Brothers).

When new beverage company Golazo Inc. entered the market offering “healthier natural sports and energy drinks,” it made the introduction with several flavors of beverages designed to provide hydration, electrolyte replacement and quick energy.

Centerchem used IFT 2014 to announce a worldwide distribution agreement with Chefmaster, Fullerton, Calif. Officials say the deal includes Chefmaster’s complete line of natural and synthetic colorants in a broad range of dispersions and solutions, in addition to FD&C lakes and dyes.

The location is expected to help meet growing demand in North America for highly stable, natural colors used in applications from baking to beverages, an estimated $200 million market.

The food color market is projected to reach $2.3 billion by 2019.

The food market is driven by consumer preferences, and the current top three are natural, organic and additive-free

Consumers are increasingly interested in simpler, more transparent labels on foods and beverages.