Kate Farms’ new High Protein Nutrition Shake is now available in select Walmart stores and online, providing 25g of plant-based protein per serving. The launch builds on the brand’s recent Kids Nutrition rollout, broadening access to clean, science-backed nutrition for all ages.
Brands tap consumer demand with RTD formats, high-protein snacks, comfort foods and better-for-you indulgences
November 3, 2025
As consumers seek protein for energy, satiety, muscle support and everyday wellness, manufacturers are responding with formats that fit every lifestyle, daypart and craving.
Linear Bar delivers 20g of protein, 12g of fiber and a candy bar–like texture using organic ingredients and no artificial additives. The launch aligns with rising consumer demand for high-protein, clean-label snacks that don’t compromise on flavor or texture.
From clean-label substitutions to natural thickeners, texturizers, emulsifiers, and gluten replacements — our ingredients are designed to support better nutrition, improve shelf life, and meet evolving consumer demands.
Flowers Foods introduces a keto-friendly, high-protein Nature’s Own Wheat + Protein loaf and Dave’s Killer Bread Supreme Sourdough, tapping into consumer demand for nutritious and flavorful bread options. The launches join a broader lineup of innovative new products across the company’s brands.
From beauty-from-within to sports nutrition and healthy aging, GELITA's versatile ingredients help brands meet consumer demands for products that support vitality, mobility, and well-being at every stage of life.
From probiotics to protein boosts and seasonal twists, manufacturers target kids, adults and evolving snacking habits
October 22, 2025
Kids’ kefir, GLP-1-friendly dairy drinks, cookie-inspired milkshakes and string cheese mashups are redefining how consumers engage with the dairy aisle. Limited flavors, gut-health claims and on-the-go formats are driving fresh opportunity across categories.
Garden of Life expands its protein portfolio with Sprouted Barley Protein + Probiotics, featuring five simple, plant-based ingredients. The upcycled, Non-GMO formula offers 21g of protein and digestive support with Bacillus coagulans SNZ 1969.
Born Simple has revamped its Better Bowls line with double the chicken, new seasoning blends and four updated SKUs targeting Gen Z and Millennial consumers. The 60-second boxed meals use recyclable Tetra Pak packaging and will roll out nationwide through Walmart, Amazon and regional retailers.
Instead of chasing high grams alone, PepsiCo is shifting the protein conversation to timing, format and function. Three upcoming launches aim to meet specific consumer needs with targeted formulations across hydration, performance and morning routines.