Proteins

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New PowerMac delivers 17g of protein and 6g of fiber per serving while maintaining the taste and convenience consumers expect. The innovation targets growing demand for better-for-you comfort foods at an accessible price point.

Protein Pints is adding Salted Caramel and Banana Graham Slam to its lineup of high-protein ice cream. Each pint delivers 30g of protein, 85% less sugar than traditional ice cream and no artificial sweeteners.

Protein beverage company DON’T QUIT has rebranded as SkyPop following early traction for its protein soda across major retailers. The brand aims to expand the modern soda category by pairing classic soda flavors with 10g of whey protein, zero sugar and 45 calories per can.

PepsiCo Foods US is launching Doritos Protein chips with 10g of protein per ounce and a 17g single-serve format to follow. The formulation uses dairy-based protein and contains no artificial colors or flavors.

Laird Superfood expands beyond plant-based with a dairy-powered Protein Coffee featuring whey, milk protein and lion’s mane mushroom. The powdered blend delivers 10g of protein per serving and targets muscle recovery, satiety and cognitive support.

Genius Gourmet is building momentum with its SKIPPY-inspired protein snacks as distribution expands across grocery and convenience channels. The lineup blends nostalgic peanut butter flavor with protein-forward formats designed to meet modern snacking needs without sacrificing taste.

Innova Market Insights finds US snacking is being reshaped by health-driven priorities, blurred meal occasions and demand for bold, craveable formats. From protein-forward and gut-health snacks to smart mashups and frozen innovation, brands face growing pressure to balance wellness, comfort and indulgence.

Kraft Natural Cheese is expanding its snack lineup with Protein Cheese Sticks designed for on-the-go, protein-forward eating. Available in Mild Cheddar and Pepper Jack, each stick delivers 17g of protein with half the fat of traditional varieties.

Bloom Nutrition introduced Bloom Clear Protein, a clear whey protein isolate and collagen blend designed to deliver performance and beauty benefits without the heaviness of traditional shakes. The light, fruit-forward format targets consumers seeking higher protein intake in low-sugar, low-fat beverages that fit modern wellness routines.

Veracity introduced Metabolic Power Protein, a plant-based protein formulated to support lean muscle as a driver of metabolic health. Enhanced with the patented MyoVera ingredient, the product is designed to improve protein use while supporting energy, satiety and long-term metabolic strength.