Sweeteners

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The high-intensity sweetener (HIS) market is a study in contrasts between Western and Eastern consumers—with one going sour, while the other stays sweet. Although new, natural sweeteners like stevia extract are gaining ground, consumption of high-intensity sweeteners as a class is growing at a negligible rate in North America and Europe, due, in part, to the decline in carbonated soft drink consumption in these regions. In contrast, demand for the entire range of high-intensity sweeteners remains strong in Asia, according to new research from IHS Markit (NASDAQ: INFO), the leading global source of critical information and insight.

Ajinomoto’s zero-calorie sweetener, advantame, has been approved in Canada.  Due to its clean, sugar-like taste, functionality and cost effectiveness, advantame can be used to replace caloric sweeteners and other high-potency sweeteners in foods and beverages while maintaining or enhancing the flavor profile.

Furthering its commitment to help food and beverage customers address growing consumer demand for non-GMO product offerings, Cargill has announced an identity preservation process and several additional Non-GMO Project Verified food ingredients.

The sweetener industry continues to evolve more by consumption than invention. Just as sugar was transformed from a luxury item to a standard on the American table, and then made huge inroads into processed foods, new high-intensity sweeteners are carving out solid ground in the sweetener tool chest.

Demand for certified Non-GMO food is steadily increasing as more consumers seek reliability about the origin of their daily food and the technologies used to make it. 

Customer feedback on the product has been exceptional, which includes a major global beverage company that recently used SweeGen’s Bestevia™ Reb-M in its large-scale trial for one of its bottled beverages.

BENEO used the ISM 2017 exhibition in Cologne, Germany, to showcase a new Sweets Collection including its latest innovations in sugar-free hard candies.