In the U.S., Whole Earth helped to lessen the anxiety of those worried about consuming artificial sweeteners with its launch of PureVia. PureVia is an all-natural, zero-calorie sweetener that derives
Interest in reduced-sugar products is driven by concerns ranging from obesity to diabetes; however, the formulation of such products presents challenges.
Prepared Foodsí 2007 R&D Seminar-CHICAGO presentations helped refresh the knowledge of chemical leaveners for texture and volume, sodium acid sulfate to lower pH and extend shelflife, nutritive sweeteners to help weight management, enzymes to help tenderize meats and calcium phosphate in beverages.
Sweetening products can present a roaring challenge. Consumer interest
in health, weight and wellness has spawned wild growth in foods and
beverages with reduced sugar content.