Organic & Natural

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Crafted using a cleaner decaffeination process to mirror the flavor of their caffeinated counterparts, and the releases continue the brand’s mission to provide premium, sustainably sourced coffee.

EXBERRY colors are created from non-GMO fruits, vegetables, and plants. They can be used to achieve a vast array of bold shades, creating opportunities across cakes, breads, cookies, snacks, decorations, fillings, and coatings.

Momentum is strongest in the natural channel, where protein, gut health, hydration, functional ingredients, and kid-focused “clean” launches are leading categories. Early reads from Expo West 2025 and SPINS market data confirm that brands aligning to these need states are gaining traction.

Horizon Organic and Wallaby meet several consumer demand drivers—organic certification, cleaner ingredient decks, value-added nutrition, and sensory appeal—positioning the brands for long-term relevance.

With the global gummy supplement category projected to more than double in size by 2030 to US $52.2 billion[i] and nearly two-thirds of U.S adults now favor gummies over tablets[ii] Jungbunzlauer's offer reflects the shifting preferences shaping this rapidly expanding category.

Throughout the IFT event, Layn will be serve functional drink prototypes, including a tasty probiotic drink with Galacan to promote gut-health, and a refreshing tea beverage with US-grown American Ginseng to support energy.

Nexira brings targeted solutions for formulators eager to capitalize on this vibrant space. From precision prebiotics to botanical extracts and natural texturizers, Nexira’s booth will be a destination for inspiration and innovation across multiple market segments.

EXBERRY Organics Brilliant Pink is a liquid-based concentrate made from purple sweet potatoes grown in compliance with both EU and US organic standards. It is created using physical processing methods and supports simple label declarations, such as “concentrate (sweet potato*)” (*from certified organic agriculture) in the EU and “organic vegetable juice for color” in the US. 

As regulatory pressures mount and clean-label expectations rise, manufacturers in the US and beyond are seeking out effective alternatives to Red 3 and other FD&C dyes.

The new brew is both vegan and gluten-free, and contains bright notes with a mild sweetness, according the company. In addition to organic quinoa, Meli contains anti-inflammatory hop flowers, gluten-free yeast and water.