Products

RSS

Reese’s Puffs is expanding beyond its classic milk chocolate profile with a richer Dark Chocolate cereal made with Hershey’s cocoa and real Reese’s Peanut Butter. The launch includes a collectible “Reese’s After Dark” box experience, filled with neon artwork and Easter eggs as the new flavor hits shelves nationwide.

PepsiCo is positioning its 2026 growth strategy around an expanded innovation agenda and a major SKU rationalization effort aimed at improving competitiveness and speed to market. The company plans to reinvest savings from cost reductions and SKU cuts into innovation, cleaner ingredient profiles and increased marketing support.

Gunpowder Irish Gin teamed with world champion mixologist Bruno Vanzan to create a new expression featuring Italian fig, laurel and Tuscan juniper. The limited release, retailing for $37.99, is available nationwide and exclusively at Publix stores in Florida and Kentucky.

Starbucks is introducing two café-inspired innovations to grocery shelves: multi-serve Refreshers Concentrates and real-cream Sweet Cream Enhancers. The new lineup offers customizable at-home beverages in flavors inspired by Starbucks cafés, with nationwide availability beginning in December.

Anheuser-Busch plans to acquire 85% of BeatBox in a deal valued at up to $490 million, with an option for full ownership after five years. The bold, fruit-forward RTD brand will expand A-B’s Beyond Beer lineup pending regulatory approval and an expected 2026 closing.

Bragg entered Costco for the first time with its Organic Coconut Liquid Aminos, a four-ingredient, soy-free alternative to teriyaki sauce. The launch marks a major step in the brand’s retail expansion as it brings clean, allergen-friendly pantry staples to more consumers.

Oolie is entering e-commerce with a lineup of dairy-free dips and yogurts made from upcycled free-range eggs, offering a new approach to creamy, protein-rich snacks. Consumers can mix and match flavors through curated boxes, sample packs and à la carte options as nationwide shipping begins.

Mars has secured all required approvals for its acquisition of Kellanova, positioning the companies to close the deal next week. The combined snacking business is expected to generate about $36 billion in annual revenue across nine billion-dollar brands.

GHOST has introduced a cinnamon-flavored protein cereal designed to merge nostalgic taste cues with higher protein content. The launch highlights continued category interest in hybrid products that pair familiar flavors with functional nutrition.

Planet Oat debuted a White Chocolate Raspberry Oatmilk Creamer created in partnership with “Emily in Paris,” pairing smooth oatmilk with a bright, indulgent flavor profile.