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Skrewball Whiskey is relaunching its festive Peanut Butter Whiskey Eggnog, a holiday-ready blend of cream, cinnamon, vanilla and the brand’s signature profile. The 29.5-proof offering is now available nationwide in 750ml bottles.

McKee Foods is introducing a twin-wrapped Strawberry Shortcake Roll designed for convenient snacking across dayparts. The updated format delivers nostalgia, portability and renewed excitement for a long-standing Little Debbie staple.

DropOut Companies has tapped Poppi co-founder Stephen Ellsworth to support brand building and product innovation across its fast-growing portfolio. The Nashville-based startup is gaining traction with launches like JAMS PB&J and plans multiple category-disrupting rollouts through 2025 and 2026.

Eat Happy Kitchen’s full spice blend lineup is now on shelves at all 28 Gelson’s Markets, marking continued growth for the clean-label brand. The expansion follows new national placements and recent category additions, including pasta sauces and Cheese Bites.

Honoring the pioneering spirit of founder Wolfgang “Wolf” Ludwig, the Center will be a destination where science, creativity, and artisan talent come together to advance how food is made safely, naturally, and to the highest quality standards.

Jones Soda Co. has added experienced industry leaders as COO and CMO, bringing deep expertise in brand building, innovation and digital marketing. With its credit facility increased to $10 million, the company aims to build on recent sales spikes driven by high-profile collaborations.

Ben & Jerry’s is expanding into handheld treats with a lineup of five new ice cream bars hitting freezers in January 2026. A single-serve Cookie Dough bar will follow in convenience stores next spring.

Maple Leaf Foods introduced Musafir, a South Asian–inspired brand featuring paneer, egg, chickpea and chicken options in easy formats like burgers, bites and nuggets. Each item showcases authentic masala blends and delivers double-digit protein in minutes from microwave or air fryer.

Cuisine Solutions introduced Sear & Serve, a premium line of ready-to-heat sous vide proteins finished with a quick stovetop or grill sear for steakhouse-level results. Available online and in select Costco regions, the range features seven signature cuts crafted with precise time-and-temperature techniques for exceptional flavor and tenderness.

Reese’s Puffs is expanding beyond its classic milk chocolate profile with a richer Dark Chocolate cereal made with Hershey’s cocoa and real Reese’s Peanut Butter. The launch includes a collectible “Reese’s After Dark” box experience, filled with neon artwork and Easter eggs as the new flavor hits shelves nationwide.